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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Hits 1 – 1 of 1 1 Reviewing and revising the institutional vision of U.S. higher education Abelman, Robert In: Review of Communication Research ; 2 ; 30-67 (2013) Abstract: This article reviews the literature on the institutional vision of higher education in the United States – that is, the philosophical template through which colleges and universities define and communicate the kinds of human beings they are attempting to cultivate. Key linguistic components found to constitute a well conceived, viable, and easily diffused institutional vision are identified and significant issues, controversies and problems associated with these guiding, governing, and self-promotional mission and vision statements are examined. Particular attention is given to those types of schools recognized in the literature as the most maligned in the academic community or misrepresented in the popular press. A comparative analysis revisits the data of a subset of these investigations with the intention of generating greater insight into the institutional vision of higher education and offering a prescription for how these statements can better serve their institutions. Keyword: 10600; 10800; Allgemeines; Basic Research; Bildung und Erziehung; Bildungswesen tertiärer Bereich; communication; Education; Entwicklung und Geschichte der Erziehungswissenschaft; example; Fachliteratur; General Concepts and History of Education and Pedagogics; Hochschulbildung; Hochschule; institutional factors; Institutionalisierung; institutionalization; institutionelle Faktoren; Kommunikation; Leitbild; marketing; marketing policy; Marketingpolitik; Methoden; spezielle Theorien und Schulen; strategic planning; strategische Planung; technical literature; United States of America; Universität; university; University Education; university level of education; USA URL: https://doi.org/10.12840/issn.2255-4165.2014.02.01.002 http://www.ssoar.info/ssoar/handle/document/36327 http://nbn-resolving.org/urn:nbn:de:0168-ssoar-363276 BASE Hide details

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