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Hits 1 – 9 of 9
1
The rhetoric of disparagement humor: An analysis of anti-semitic joking online
Weaver, S
. - : De Gruyter, 2015
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2
An Equivocal Truth: An Analysis of Climate Change Communication in Respect to the Double Ethical Bind
Brown, Taylor Whitney
In: Undergraduate Honors Thesis Collection (2015)
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3
The rhetorical organization of horoscope written by English native speaker ...
Phuree Siriruttanaphon
. - : Thammasat University, 2015
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4
Generic structure of research article abstracts in the field of business ...
Rungarun Srivichaimoon
. - : Thammasat University, 2015
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5
Informing practice and sabotaging membership growth: an ideological rhetorical analysis of discursive materials from Kiwanis International
Stokes, Tonja LaFaye
. - 2015
Abstract:
Indiana University-Purdue University Indianapolis (IUPUI) ; This study utilizes an ideological rhetorical analysis, applying Marxist and Feminist lenses, to artifacts from Kiwanis International, a prominent global service organization. These artifacts are: "The Permanent Objects of Kiwanis," guiding principles that were codified in 1924; "The Man Who Was God": a brief story about transforming from Kiwanis member to "Kiwanian," published in 1935 and 1985, respectively; and the 2012 "Join the Club" Membership Brochure. The rhetoric of discursive materials is one of the most salient representations of group ideology. In turn, ideology, particularly when it reflects and perpetuates social hegemony, has a normalizing effect on itself. Ideology shapes identity; identity shapes strategies to set process norms that create social cohesion. Norms of social cohesion become culture; culture reinforces ideology. When these components mirror social hegemony and replicate hegemonic power, they create institutions, like service organizations; these institutions then legitimate and normalize positions of social privilege. Ultimately, ideology and social hegemony reveal themselves through organizational and member practices and organizationally-produced discursive material. The purpose of this study is to analyze the historical, socio-political, and socio-cultural roots of Kiwanis International in order to draw logical conclusions about the organization's ideology for the purposes of understanding how that ideology contributes to, justifies, and perpetuates an unconscious, neo-colonial view of philanthropy. Kiwanis International, on an organizational (macro) level and at the club/member (micro) level, is structured around positions of racial, ethnic, socio-economic, linguistic, gender, and religious privilege, and so mimics the hegemonic power centers and dominant ideologies of society at large. In turn, the products and practices of the organization reflect these positions of privilege and inhibits the organization's ability to attract traditionally excluded, disenfranchised, or under-represented groups. Understanding that it is a contentious and futile to simply point where power relations exist and assert themselves, this study emphasizes where "othering" occurs in hopes of mitigating relations of domination and oppression between Kiwanis members and perspective members, and of moving forward the interests of those who have not traditionally been counted among Kiwanis' members but whose presence could save the organization.
Keyword:
Communication and culture
;
Communism and culture
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Community service
;
Culture
;
Feminism
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Feminist criticism
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Feminist theory
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Ideological analysis
;
Ideology
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Imperialism in voluntarism
;
Kiwanis International
;
Lions Club
;
Lions International
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Literature and society
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Marginality
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Marxism
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Marxist
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Marxist criticism
;
Membership campaign
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Membership drive
;
Membership organizations
;
Neo-colonialism in voluntarism
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Philosophy
;
Reciprocity in community service
;
Rhetoric
;
Rhetorical analysis
;
Rotary International
;
Social
;
Social acceptance
;
Social classes
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Social conflict
;
Social evolution
;
Social groups
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Social isolation
;
Social norms
;
Social psychology
;
Voluntarism
URL:
https://hdl.handle.net/1805/7982
https://doi.org/10.7912/C28C7C
https://doi.org/10.7912/C2/466
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6
Analysing the Performance of Economic Discourses
O'Rourke, Brendan
;
FitzGerald, Joseph
In: Conference papers (2015)
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7
Writing in the Disciplines: An Analysis of the Demands of College Writing Tasks
Li, Jinrong
;
Song, Xiaomei
In: Georgia Educational Research Association Conference (2015)
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8
Business plan: A preliminary approach to an unknown genre
Federico Navarro
In: Ibérica, Vol 30, Pp 129-153 (2015) (2015)
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9
COMPARING HEDGES USED BY ENGLISH AND INDONESIAN SCHOLARS IN PUBLISHED RESEARCH ARTICLES: A CORPUS-BASED STUDY
I Nyoman Suka Sanjaya
;
Anak Agung Raka Sitawati
;
Ni Ketut Suciani
In: TEFLIN Journal, Vol 26, Iss 2, Pp 209-227 (2015) (2015)
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