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“I didn’t have time to find the English words”: The Korean War’s Role in the Evolution of Bilingualism in the Canadian Armed Forces ...
Labrosse, Julien. - : Université d'Ottawa / University of Ottawa, 2016
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The Customer Metaphor and the Defense Intelligence Agency
Brooks,Andrew L. - 2016
Abstract: It is common in the intelligence community for agencies to refer to the policymakers and war fighters who use intelligence as their customers. The Defense Intelligence Agency, which was founded in 1961 over the resistance of the armed services and the Joint Staff, adopted and extended this metaphor as part of its bureaucratic survival strategy. DIA looked to the business world's customer orientation paradigm for ways to focus the agency on satisfying the needs of policymakers in order to justify independence and resources. Yet a comparison between business literature and intelligence theory shows that the customer metaphor is in many ways highly inappropriate for the profession of intelligence. The profit motive inherent in the term customer means that intelligence leaders who use it as a metaphor highlight the cynical aspects of bureaucratic politics, with negative consequences for the agency's credibility. Moreover, referring to intelligence users as customers connotes meanings that distort the subtle relationship between intelligence and policy. The mantra of customer orientation is to adopt the customer's mindset as the business's own, but the primary value of intelligence is the maintenance of an unbiased perspective independent of politics. Excising the word customer from the vernacular of DIA would be a simple but important step to improve the professionalism of the agency's analytic cadre.
Keyword: Bureaucracy; contingency operations (military); department of defense; foreign policy; globalization; intelligence analysis; intelligence community (united states); MILITARY HISTORY; Military Intelligence; national security; SEMANTICS; strategic intelligence; United States Defense Intelligence Agency; US INTELLIGENCE HISTORY; weapons of mass destruction
URL: http://oai.dtic.mil/oai/oai?&verb=getRecord&metadataPrefix=html&identifier=AD1039165
http://www.dtic.mil/docs/citations/AD1039165
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“I didn’t have time to find the English words”: The Korean War’s Role in the Evolution of Bilingualism in the Canadian Armed Forces
Labrosse, Julien. - : Université d'Ottawa / University of Ottawa, 2016
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