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1
Russian Language Abroad: Viewing Language through the Lens of Commodification/Русский язык за рубежом: взгляд на язык сквозь призму коммодификации
Muth, Sebastian. - 2017
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Commodification of Russian/Kоммодификация русского языка
Muth, Sebastian. - 2017
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3
The commodification of Russian around the world
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4
Russian as a commodity:medical tourism and the healthcare industry in post-Soviet Lithuania
Muth, Sebastian. - 2017
Abstract: The focus of this paper is on Lithuania, where government policies continue to limit the use of Russian in education, the public space and the media, while the local economy has recognized proficiency in Russian as a commodity. This is particularly salient in the healthcare industry that grew significantly in the past years with patients from post-Soviet countries seeking treatment at local hospitals and private clinics. Marketed for their ‘European’ standards and competitive prices, promotional discourses refer to proficiency in Russian and familiarity with Russian culture and customs among medical staff. This commodification of Russian challenges perceptions on the value of language in the formation of political and cultural identities, pointing towards a paradigmatic shift and renegotiation of language attitudes in countries of the former USSR.
URL: https://doi.org/10.1080/13670050.2015.1115002
https://eprints.lancs.ac.uk/id/eprint/126452/
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5
The commodification of Russian
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6
RUSSIAN LANGUAGE ABROAD: VIEWING LANGUAGE THROUGH THE LENS OF COMMODIFICATION ; РУССКИЙ ЯЗЫК ЗА РУБЕЖОМ: ВЗГЛЯД НА ЯЗЫК СКВОЗЬ ПРИЗМУ КОММОДИФИКАЦИИ
Muth, Sebastian. - : Russian Journal of Linguistics, 2017
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