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Learning Structured Preferences
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In: Other univ. web domain (2017)
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Color naming across languages reflects color use
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Gibson, Edward; Futrell, Richard; Jara-Ettinger, Julian; Mahowald, Kyle; Bergen, Leon; Ratnasingam, Sivalogeswaran; Gibson, Mitchell; Piantadosi, Steven T.; Conway, Bevil R.. - : National Academy of Sciences, 2017
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Abstract:
The number of color terms varies drastically across languages. Yet despite these differences, certain terms (e.g., red) are prevalent, which has been attributed to perceptual salience. This work provides evidence for an alternative hypothesis: The use of color terms depends on communicative needs. Across languages, from the hunter-gatherer Tsimane' people of the Amazon to students in Boston, warm colors are communicated more efficiently than cool colors. This cross-linguistic pattern reflects the color statistics of the world: Objects (what we talk about) are typically warm-colored, and backgrounds are cool-colored. Communicative needs also explain why the number of color terms varies across languages: Cultures vary in how useful color is. Industrialization, which creates objects distinguishable solely based on color, increases color usefulness.
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Keyword:
Biological Sciences
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URL: http://www.ncbi.nlm.nih.gov/pubmed/28923921
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC5635863/
https://doi.org/10.1073/pnas.1619666114
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