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Data for: Crying helps, but being sad doesn't: Infants constrain nominal reference using known verbs, not known adjectives ...
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Data for: Crying helps, but being sad doesn't: Infants constrain nominal reference using known verbs, not known adjectives ...
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A Distinction Between Linguistic and Social Pragmatics Helps the Precise Characterization of Pragmatic Challenges in Children With Autism Spectrum Disorders and Developmental Language Disorder. ...
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Data for: Is buttercup a kind of cup? Hyponymy and semantic transparency in compound words ...
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Data for: Is buttercup a kind of cup? Hyponymy and semantic transparency in compound words ...
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All the World is Our Stage: primary pupils never lost in translanguaging ...
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Discourses of orthography development: community-based practice in Milne Bay (P.N.G.) ...
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Schematic representation of the Landscape Model of reading (van den Broek et al., 1999) ...
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Schematic representation of the Landscape Model of reading (van den Broek et al., 1999) ...
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Schematic representation of Van den Broek's Landscape Model of Reading ...
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Schematic representation of the Landscape Model of reading (van den Broek et al., 1999) ...
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Tools & Techniques used in the Language of Advertisements: A Linguistic Analysis of Indian TV Commercial Ads ...
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HC User. - : Humanities Commons, 2020
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Abstract:
The present paper aims to highlight the linguistic tools and techniques used in the language of advertisements. The study becomes significant as the language used in the advertisements is purposely and deliberately created. The deliberate use of language makes the advertisements eye-catching and gets the attention of its viewers. This study investigates 75 different Indian TV advertisements and does linguistic analysis at phonological, morphological, and stylistic levels. At these three levels, the study reveals the use of phonological devices; such as rhyme, alliteration, and assonance; morphological devices; code-mixing; the degree of comparison, hybridization, and reduplication; and stylistic devices; antithesis, apostrophe, hyperbole, metaphor, onomatopoeia, and personification. Besides these devices, the study also focuses on graphological and national aspects that play an essential role in the advertising language. ...
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Keyword:
Advertising; Communications; Creativity; FOS Languages and literature; Journalism; Language; Linguistics
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URL: https://dx.doi.org/10.17613/b22c-qj07 https://hcommons.org/deposits/item/hc:39413/
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Transformational Change for Primary Years' Foreign Language Programs - Developing Oral Language Skills for Spoken Interaction in the Classroom ...
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Transformational Change for Primary Years' Foreign Language Programs - Developing Oral Language Skills for Spoken Interaction in the Classroom ...
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Big data, machine learning, & computational lexical semantics ...
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Tutorials for Corpus of Contemporary American English (COCA) ...
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Big data, machine learning, & computational lexical semantics ...
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