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Investigating the Influence of Genre Type on Students' English Writing Performance in the Continuation Task
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Literaturrezeption und Leseverhalten bei den Deutschen in der Sowjetunion
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In: 8 ; Arbeitsberichte Forschungsprojekt "Deutsche in der Sowjet-Gesellschaft" ; 20 (2021)
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Becoming Scientists: Undergraduate Students' Literacy Activities in Laboratory Education
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In: Doctoral Dissertations (2021)
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O ensino de espanhol em contexto tecnológico : uma reflexão metodológica orientada pela Pedagogia de Gêneros da LSF
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Learning Effect in a Multilingual Web-Based Argumentative Writing Instruction Model, Called ECM, on Metacognition, Rhetorical Moves, and Self-Efficacy for Scientific Purposes
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Examining institutional translation through a legal lens: A comparative analysis of multilingual text production at international organizations
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In: ISSN: 0924-1884 ; Target. International Journal of Translation Studies, Vol. 33, No 2 (2021) pp. 254-281 (2021)
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Leveraging Machine Learning to Explain the Nature of Written Genres
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Contribuições da atividade de estudo para o desenvolvimento da autoria nos escolares ; Contributions of learning activity to the development of authorship in students
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In: Obutchénie. Revista de Didática e Psicologia Pedagógica ; 2021: v.5, n.3 (set./dez. 2021) ; 744-769 ; 2526-7647 (2021)
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Purple-Nozzled Yogurt slingers and Cracks of Heaven : Genital Humour on UrbanDictionary
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Discurso conspiratório online: sanção e veridicção nos fóruns de jogos ; Online conspiratorial speech: Sanction and Veridiction in game forums
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Reitano, Leonardo. - : Biblioteca Digital de Teses e Dissertações da USP, 2021. : Universidade de São Paulo, 2021. : Faculdade de Filosofia, Letras e Ciências Humanas, 2021
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Речевые особенности жанра интервью в современной татароязычной журналистике ; Speech Features of the Interview Genre in Modern Tatar-Language Journalism
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П. Бажов о жанре сказа (на материале эпистолярий писателя) ; P. P. Bazhov on the genre of the fairy tale (based on the material of the writer's epistolaries)
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A Caracterização na Tradução Audiovisual ; Characterization in Audiovisual Translation
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Os gêneros do discurso e sua didatização em uma obra do PNLD 2021
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Языковое отражение новой реальности в религиозных интернет-СМИ ; Language Reflection of New Reality in Religious Internet Media
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Genre, evaluation, and persuasion in journalistic opinion writing: a study of Pakistani English-language editorials on the killing of Osama Bin Laden
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Supporting Vietnamese EFL university students’ development of argumentative writing through Systemic Functional Linguistics-based genre pedagogy
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In: University of Wollongong Thesis Collection 2017+ (2021)
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A genre-based exploration of intertextuality and interdiscursivity in advertorial discourse
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In: Test Series for Scopus Harvesting 2021 (2021)
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Abstract:
Nowadays, it is very difficult to find pure genres in the real world of discourse. Professional writers often appropriate and exploit generic resources to invade other genres in discourse construction in order to achieve social and private intentions. One of the most dominant genres that have invaded other genres is the promotional genre. However, little research has investigated this genre from an intertextual and interdiscursive perspective. This study critically analyzed 80 advertorials from different magazines by examining the use of intertextuality and interdiscursivity references. The results indicate that direct reporting strategies of intertextuality are heavily employed in advertorials. The study also shows that the utilization of intertextual references exhibits some specific interconnection between a particular text and a genre. Meanwhile, through interdiscursive analysis, it demonstrates the ways in which generic resources of one particular genre are skillfully appropriated to create another promotional genre by the specific discourse community. Findings as such have both pedagogical implications and practical insights for ESP practitioners, learners as well as professional writers in various contexts.
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Keyword:
Advertorials; Critical genre analysis; Interdiscursivity; Intertextuality; Promotional genre
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URL: https://ro.uow.edu.au/test2021/198 https://doi.org/10.1016/j.esp.2020.11.003
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Transliteracy Sponsorscapes: Potential for Attunement and Diffraction in Literacy Learning
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