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The Rhetoric of Psychopathology: An Interdisciplinary Approach to Understanding and Talking About Mental Health
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On the Limits of Platform-Centric Research: YouTube, ASMR, and Affordance Bilingualism
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In: International Journal of Communication; Vol 15 (2021); 21 ; 1932-8036 (2021)
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Using YouTube as the Primary Transcription and Translation Platform for Remote Corpus Work
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From Insult to Hate Speech: Mapping Offensive Language in German User Comments on Immigration
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In: Media and Communication ; 9 ; 1 ; 171-180 ; Dark Participation in Online Communication: The World of the Wicked Web (2021)
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WHITE SUPREMACISTS DECEPTIVELY USING SCREENSHOTS AS EVIDENCE: A SOCIAL SEMIOTIC APPROACH TO ANALYSING CONSPIRATORIAL YOUTUBE VIDEOS
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In: AoIR Selected Papers of Internet Research; 2021: AoIR2021 ; 2162-3317 (2021)
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Draw My Life: An analysis of the quantity and typology of emotional linguistic content in self-identified female and male YouTubers’ life narratives
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Using YouTube as the Primary Transcription and Translation Platform for Remote Corpus Work
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The effects of captions on L2 learners’ comprehension of vlogs
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Aldukhayel, Dukhayel. - : University of Hawaii National Foreign Language Resource Center, 2021. : Center for Language & Technology, 2021. : (co-sponsored by Center for Open Educational Resources and Language Learning, University of Texas at Austin), 2021
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Wissenschaft auf YouTube : Interaktionsanalysen zur Anschlusskommunikation
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Christ, Katharina. - : Justus-Liebig-Universität Gießen, 2021. : FB 05 - Sprache, Literatur, Kultur. Germanistik, 2021
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\"Clica aqui no meu canal!\": mediações e produções de sentidos do consumo para meninas no YouTube ; Click here on my channel!: mediations and productions of consumption meanings for girls on YouTube.
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Meira, Karla de Melo Alves. - : Biblioteca Digital de Teses e Dissertações da USP, 2021. : Universidade de São Paulo, 2021. : Escola de Comunicações e Artes, 2021
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On the conversation between female videobloggers and commentators
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Gender Indexicality and Perception of Intimacy in the Chinese Media: A Critical Discourse Analysis from Contemporary Urban-Themed Television Drama Serials
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Wu, Tianqi. - : The University of Sydney, 2021. : Faculty of Arts and Social Sciences, Sydney School of Education and Social Work, 2021
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What Does a Pandemic Sound Like? The Emergence of COVID Verbal Art
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In: Anthropology Publications (2021)
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Dependency Lengths in Speech and Writing: A Cross-Linguistic Comparison via YouDePP, a Pipeline for Scraping and Parsing YouTube Captions
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In: Proceedings of the Society for Computation in Linguistics (2021)
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Jóvenes y redes sociales: Entre la democratización del conocimiento y la inequidad digital
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In: Comunicar: Revista científica iberoamericana de comunicación y educación, ISSN 1134-3478, Nº 69, 2021 (Ejemplar dedicado a: Participación ciudadana en la esfera digital), pags. 85-95 (2021)
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COVID-19 en YouTube:: Debates y polarización en la esfera digital
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In: Comunicar: Revista científica iberoamericana de comunicación y educación, ISSN 1134-3478, Nº 69, 2021 (Ejemplar dedicado a: Participación ciudadana en la esfera digital), pags. 9-19 (2021)
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La percepción de padres e hijos sobre la publicidad en redes sociales
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In: Comunicar: Revista científica iberoamericana de comunicación y educación, ISSN 1134-3478, Nº 67, 2021, pags. 99-109 (2021)
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Abstract:
This article presents the results of research that seeks to analyze the ability of minors to identify the advertising messages received through the most used social networks by this audience (YouTube and Instagram). Children’s aptitude to recognize persuasive intent was measured in a selection of examples taken for this study, as well as the perception that parents or guardians had about the minor’s ability to recognize advertising on the platforms analyzed. Results were obtained from a survey applied to dyads in 501 homes in the Metropolitan Area of Santiago de Chile, to children aged 10 to 14 and to one of their parents or guardians. Main results include the notion that more than 50% of children were not able to detect advertising in examples containing ads. Lower recognition percentages were obtained in cases that combined persuasive content and entertainment and were not classified as advertising. For their part, adults perceived that their children recognize persuasive intent to a lesser extent than indicated by the children themselves. An explicit and clear signaling of advertising messages, as well as advertising literacy according to the age of minors could help them discern the content they consume on social networks ; Este artículo presenta los resultados de una investigación que analiza la capacidad del menor para identificar los mensajes publicitarios que recibe a través de las redes sociales de más uso entre este perfil de audiencia (YouTube e Instagram). Se midió la aptitud de niños y niñas para reconocer la intencionalidad persuasiva en una selección de ejemplos tomados para este estudio. Adicionalmente se analizó también la percepción que sus padres o adultos responsables declararon tener sobre dicha capacidad de los menores. Los resultados provienen de una encuesta aplicada en díadas en 501 hogares del Área Metropolitana de Santiago de Chile tanto a niños y niñas entre 10 y 14 años como a uno de sus padres o adulto responsable. Entre los principales resultados destaca que en los ejemplos propuestos la mayoría de los encuestados (más de un 50%) no fue capaz de detectar publicidad en contenidos que sí la integraban. Los porcentajes de reconocimiento fueron incluso inferiores en aquellos casos que entremezclaban contenido persuasivo y entretenimiento y que no estaban catalogados como publicitarios. Por su parte, padres y madres percibieron que sus hijos reconocen la intencionalidad persuasiva en menor medida que lo indicado por ellos. Una señalización explícita y clara de los mensajes publicitarios, así como una alfabetización publicitaria acorde a la edad de los menores podrían ayudarles a discernir los contenidos que consumen en redes sociales.
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Keyword:
Advertising; advertising literacy; alfabetización publicitaria; Instagram; menores; minors; Publicidad; redes sociales; social networks; YouTube
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URL: https://dialnet.unirioja.es/servlet/oaiart?codigo=7831214
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SWEARING WORDS ON YOUTUBE COMMENT COLUMN IN CNN POLITICAL NEWS
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In: Language Literacy: Journal of Linguistics, Literature, and Language Teaching, Vol 5, Iss 1, Pp 90-94 (2021) (2021)
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