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La reseña de formación: propuesta de modelo analítico
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In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0718-5758, Nº. 53, 2021, pags. 22-41 (2021)
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A genre analysis of research article ‘findings and discussion’ sections written by Indonesian undergraduate EFL students
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In: Indonesian Journal of Applied Linguistics, Vol 10, Iss 1, Pp 59-72 (2020) (2020)
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La estructura retórica de consentimientos informados usados en tesis y trabajos de grado de odontología en español
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In: LFE: Revista de lenguas para fines específicos, ISSN 1133-1127, Vol. 26, Nº 1, 2020 (Ejemplar dedicado a: Investigar en Traducción e Interpretación: Nuevos Enfoques y Perspectivas), pags. 149-166 (2020)
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The Hypertextual Gateway of Elite Chinese Universities: A Genre Analysis of the ‘About’ Webpages
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In: Issues in Language Studies, Vol 9, Iss 2 (2020) (2020)
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Abstract:
This article reports a genre study of the “About” webpages published in the websites of nine elite Chinese universities (the C9 League). This study explored the macro-level rhetorical structure and communicative purposes, followed by a micro-level discussion of the discursive strategies employed in this institutionalised genre. The findings reveal a dynamic interweaving of two distinct discursive resources – linguistic and multimodal – rhetorically organised through the interplay between the mixing of thirteen move types and various interdiscursive elements. The analytical results indicate that the trend of marketisation, other than a predominant rhetorical feature of being informative, indeed influences the institutional web structuring through employing branding strategies to promote academic excellence as well as strengthen relationship with web readers. The dynamic interactions unfolded by this research not only deepen users’ knowledge of a previously undiscovered yet discursively complex web genre, but also contribute to theoretical and methodological development in genre studies in this digital era.
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Keyword:
genre analysis; hypertextuality; Language and Literature; P; rhetorical move; university
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URL: https://doaj.org/article/b9a73fb82ccd4374ad24b5edf1c8431d https://doi.org/10.33736/ils.2365.2020
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The ‘rise and fall’ of a genre: the generic and rhetorical renditions of a Runyankore-Rukiga editorial
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In: Stellenbosch Papers in Linguistics Plus, Vol 58, Iss 0, Pp 257-276 (2019) (2019)
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Business plan: A preliminary approach to an unknown genre
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In: Ibérica, Vol 30, Pp 129-153 (2015) (2015)
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Genre analysis in the academic writing class: with or without corpora?
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In: Quaderns de Filologia - Estudis Lingüístics; Vol. 16 (2011): LA COMUNICACIÓN ESCRITA EN EL SIGLO XXI; 65-80 ; 2444-1449 ; 1135-416X (2014)
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Construcción de un modelo de movidas retóricas para el análisis de artículos de investigación en español
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In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0717-1285, Nº. 24, 2011, pags. 245-271 (2011)
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Rhetorical Structure Analysis of the Indonesian Research Articles
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Rhetorical Structure Analysis of the Indonesian Research Articles
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Rhetorical Structure Analysis of the Indonesian Research Articles ...
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Safnil. - : The Australian National University, 2000
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