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NC DOCKS at The University of North Carolina at Greensboro (251)
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13
Hits 1 – 20 of 251
1
Why are linguistic features and PTSD symptoms related? An analysis of cognitive reappraisal and rumination
NC DOCKS at The University of North Carolina at Greensboro
;
Priest, Sophia E.
. - 2022
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2
Deaf and hard of hearing college students’ cognitive strategies for equal sharing problems
Adeoye, Sulaiman O.
;
NC DOCKS at The University of North Carolina at Greensboro
. - 2021
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3
pass/codes: Code Switching for Survival
Winn, Brian
;
NC DOCKS at The University of North Carolina at Greensboro
. - 2021
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4
Examining production, dissemination, and consumption of misinformation: the case of COVID-19 pandemic
Han, Yuzhang
;
NC DOCKS at The University of North Carolina at Greensboro
. - 2021
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5
Descriptive analysis of a survey of sight-singing teaching methods and approaches by North Carolina high school choral music educators
Earnhardt, Carol A.
;
NC DOCKS at The University of North Carolina at Greensboro
. - 2021
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6
When Figurative Language Goes off the Rails and under the Bus: Fluid Intelligence, Openness to Experience, and the Production of Poor Metaphors
NC DOCKS at The University of North Carolina at Greensboro
;
Silvia, Paul
. - 2021
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7
The Whale, the Whaler, and the World: An Ecocritical Evaluation of Melville's Moby-Dick
Davidson, Matthew
;
NC DOCKS at The University of North Carolina at Greensboro
. - 2021
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8
“Listen up, I got a story to tell” : a qualitative study examining collegiate experiences and code-switching among Black male scholars at predominantly white Institutions
Jackson, Jadarius Rashaun
;
NC DOCKS at The University of North Carolina at Greensboro
. - 2021
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9
Situating positionality and power in CBPR conducted with a refugee community: Benefits of a co-learning reflective model
Morrison, Sharon D.
;
NC DOCKS at The University of North Carolina at Greensboro
;
Nichols, Tracy R.
. - 2020
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10
Enhancing conversations with English language learners in communication centers
Ellis-Harrison, Erin
;
NC DOCKS at The University of North Carolina at Greensboro
. - 2020
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11
Physical education for language acquisition in middle school ELLs
NC DOCKS at The University of North Carolina at Greensboro
;
Winstead, Anna Arlart
. - 2020
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12
Defining identities: acculturation experiences of college-educated, North Sudanese immigrant women in Greensboro, North Carolina
Elobeid, Maha
;
NC DOCKS at The University of North Carolina at Greensboro
. - 2020
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13
Educational interpreters for the deaf and hard of hearing: professional preparation, evaluation, and perceptions
Hutter, Kimberly F.
;
NC DOCKS at The University of North Carolina at Greensboro
. - 2020
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14
Arabic language knowledge among early elementary Saudi teachers of students with reading disabilities: a mixed method study
Alqahtani, Rashed
;
NC DOCKS at The University of North Carolina at Greensboro
. - 2020
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15
Operationalizing item difficulty modeling in a medical certification context
Brucia, Robert Charles
;
NC DOCKS at The University of North Carolina at Greensboro
. - 2020
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16
Whiteface as rhetorical metis in Sharmila Sen’s Not quite not white : and, Code meshing: practices for writing space in post-secondary education
Raghunandan, Janie
;
NC DOCKS at The University of North Carolina at Greensboro
. - 2020
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17
The one-step arithmetic story problem-solving of deaf/hard-of-hearing children who primarily use listening and spoken English
Hallenbeck, Taylor
;
NC DOCKS at The University of North Carolina at Greensboro
. - 2020
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18
They look like me: impactos y beneficios de la comunidad en los programas de español para hablantes de herencia
Arango Callejas, Cristina
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NC DOCKS at The University of North Carolina at Greensboro
. - 2019
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19
Indonesian art song: an exploration of Indonesian vocal heritage, phonetics, and song lyrics
Olson, Nathaniel
;
NC DOCKS at The University of North Carolina at Greensboro
. - 2019
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20
Claiming a family brand identity: The role of website storytelling
Canziani, Bonnie M.
;
NC DOCKS at The University of North Carolina at Greensboro
;
Welsh, Dianne H.B.
. - 2019
Abstract:
This study focuses on the creation of a family identity as a central communication objective in business storytelling. We contribute to the field of business website marketing by identifying, through textual analysis of US winery website narratives, how businesses communicate family brand identities. Results show that three claims that are critical for family brand identities—character, temporal continuity, and distinctiveness—do appear in the website texts. Our study provides beginning evidence that family identity does not require family ownership alone but can be built upon complementary narrative elements and tactics, including kinship references and heritage storytelling. Both content and linguistic style of narratives are useful in conveying a family brand identity to an external public for website design. Implications are discussed.
URL:
http://libres.uncg.edu/ir/uncg/f/D_Welsh_Claiming_2019.pdf
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