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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Hits 1 – 5 of 5 1 Cultural heritage in the digital ecosystem. Matera 2019 European Capital of Culture Paganoni, Maria Cristina In: Lingue e Linguaggi; Volume 33 (2019); 269-280 (2020) BASE Show details 2 Framing Big Data : A Linguistic and Discursive Approach Paganoni, Maria Cristina. - Cham : Springer International Publishing, 2019 UB Frankfurt Linguistik Show details 3 Cultural heritage in the digital ecosystem. Matera 2019 European Capital of Culture ... Paganoni, Maria Cristina. - : University of Salento, 2019 Abstract: The article intends to highlight the role of multi-semiotic representation in the branding of cultural heritage in the digital ecosystem. The case study is represented by the city of Matera in Southern Italy that has been a UNESCO World Heritage Site since 1993 and is now one of the two 2019 European Capitals of Culture (ECoC) with the Bulgarian city of Plovdiv. Among the reasons why the Italian city was awarded the title at the end of an intense competition were the visionary quality of heritage branding and the strategic use of digital media for citizen engagement. In order to illustrate these winning features, a critical analytic approach to discourse will be applied to key project documents to detect salient linguistic patterns and discursive strategies that encode the socio-cognitive features and core values of Matera 2019's programme. The analysis will then continue with a selection of verbal and visual materials published on the English version of the Matera 2019 website. The multimodal discourse ... Keyword: Critical Discourse Studies; cultural heritage; Matera 2019 ECoC; multimodality; social entrepreneurship URL: http://siba-ese.unisalento.it/index.php/linguelinguaggi/article/view/20733/18178 https://dx.doi.org/10.1285/i22390359v33p269 BASE Hide details 4 Blogging 9/11 and Memory Discourse ... Paganoni, Maria Cristina. - : Università degli Studi di Milano, 2011 BASE Show details 5 Blogging 9/11 and Memory Discourse ... Paganoni, Maria Cristina. - : Università degli Studi di Milano, 2011 BASE Show details

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