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Hits 1 – 3 of 3
1
Persuasive signs: the semiotics of advertising
Beasley, Ron
;
Danesi, Marcel
. - Berlin / New York : Mouton de Gruyter, 2002
IDS Bibliografie zur Gesprächsforschung
2
Persuasive signs : the semiotics of advertising
Beasley, Ron
;
Danesi, Marcel
. - Berlin [u.a.] : Mouton de Gruyter, 2002
BLLDB
UB Frankfurt Linguistik
Show details
3
Persuasive signs : the semiotics of advertising
Beasley, Ron
;
Danesi, Marcel
. - Berlin [u.a.] : Mouton de Gruyter, 2002. - XI, 193 S. : graph. Darst.
(
Approaches to applied semiotics
; 4)
Literaturverz. S. [175] - 190
ISBN:
3-11-017341-7 ; 3-11-017340-9 ; 978-3-11-017340-6 ; 978-3-11-017340-6
Keyword:
Englisch
;
Kultursemiotik
;
Markennamen
;
Massenmedien
;
Mediensprache
;
Mediensprache (Presse)
;
Nichtverbale Kommunikation
;
Persuasion (pragm.)
;
Semiotik
;
Sozialsemiotik
;
Werbebotschaft
;
Werbesprache
;
Werbung (semiot.)
UB Frankfurt Linguistik
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