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Hits 121 – 140 of 166
121
Where is home?
Piller, Ingrid
. - : Language on the move, 2011
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122
Variation, lexicalization and grammaticalization in signed languages
Johnston, Trevor A
;
Schembri, Adam
. - : Editions de la Maison des Sciences de l'Homme, 2010
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123
Toiletology
Piller, Ingrid
. - : Language on the move, 2010
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124
French – the brand
Piller, Ingrid
. - : Language on the move, 2010
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125
Bros, boys and guys : address term function and communities of practice in a New Zealand rugby team
Wilson, Nick
. - : Victoria University of Wellington, 2010
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126
The Colonial cringe in academia
Piller, Ingrid
. - : Language on the move, 2010
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127
Tipsy on multilingualism?!
Piller, Ingrid
. - : Language on the move, 2010
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128
More on Korean linguistic exports
Piller, Ingrid
. - : Language on the move, 2010
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129
Multilingual diversity marketing
Piller, Ingrid
. - : Language on the move, 2010
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130
In memoriam Erwin Koller
Piller, Ingrid
. - : Language on the move, 2010
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131
The Dark side of TESOL
Takahashi, Kimie
. - : Language on the move, 2010
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132
English, the non-language
Piller, Ingrid
. - : Language on the move, 2010
Abstract:
Much of the signage that can be found in contemporary public spaces is commercial. It is a form of advertising, and language choice in commercial signage such as shop names is a good indicator of the values associated with a particular language. The basic idea is that the connotations of the shop name are such that they will attract potential customers. From a multilingual perspective, the interesting signs are those where a language other than the default choice – the official language of a particular place – is used. In much of the non-English-speaking world, English signs, of course, hold pride of place and English has come to be widely associated with modernity, progress, globalization and consumption. Whereas languages other than English mostly index ethnic stereotypes, English indexes a social stereotype (as I discussed in detail in this review article). What that means is that English is not used to conjure up some archetypal American or British quality in the same way that French or Italian are used to imbue a business with some stereotypical French-ness or Italian-ness.
Keyword:
200401 applied linguistics and educational linguistics
;
200405 language in culture and society (sociolinguistics)
URL:
http://hdl.handle.net/1959.14/1077318
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133
Warning : global English may harm your mental health
Piller, Ingrid
. - : Language on the move, 2010
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134
Academic capitalism and the spread of English
Piller, Ingrid
. - : Language on the move, 2010
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135
Language and inflation
Piller, Ingrid
. - : Language on the move, 2010
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136
Racism without racists
Piller, Ingrid
. - : Language on the move, 2010
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137
Monolingual mindset in the lucky country
Piller, Ingrid
. - : Language on the move, 2010
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138
French language day
Piller, Ingrid
. - : Language on the move, 2010
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139
In memoriam Michael Clyne
Piller, Ingrid
. - : Language on the move, 2010
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140
Happy birthday, UAE!
Piller, Ingrid
. - : Language on the move, 2010
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