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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1...3 4 5 6 7 8 9 Hits 121 – 140 of 166 121 Where is home? Piller, Ingrid. - : Language on the move, 2011 BASE Show details 122 Variation, lexicalization and grammaticalization in signed languages Johnston, Trevor A; Schembri, Adam. - : Editions de la Maison des Sciences de l'Homme, 2010 BASE Show details 123 Toiletology Piller, Ingrid. - : Language on the move, 2010 BASE Show details 124 French – the brand Piller, Ingrid. - : Language on the move, 2010 BASE Show details 125 Bros, boys and guys : address term function and communities of practice in a New Zealand rugby team Wilson, Nick. - : Victoria University of Wellington, 2010 BASE Show details 126 The Colonial cringe in academia Piller, Ingrid. - : Language on the move, 2010 BASE Show details 127 Tipsy on multilingualism?! Piller, Ingrid. - : Language on the move, 2010 BASE Show details 128 More on Korean linguistic exports Piller, Ingrid. - : Language on the move, 2010 BASE Show details 129 Multilingual diversity marketing Piller, Ingrid. - : Language on the move, 2010 BASE Show details 130 In memoriam Erwin Koller Piller, Ingrid. - : Language on the move, 2010 BASE Show details 131 The Dark side of TESOL Takahashi, Kimie. - : Language on the move, 2010 BASE Show details 132 English, the non-language Piller, Ingrid. - : Language on the move, 2010 Abstract: Much of the signage that can be found in contemporary public spaces is commercial. It is a form of advertising, and language choice in commercial signage such as shop names is a good indicator of the values associated with a particular language. The basic idea is that the connotations of the shop name are such that they will attract potential customers. From a multilingual perspective, the interesting signs are those where a language other than the default choice – the official language of a particular place – is used. In much of the non-English-speaking world, English signs, of course, hold pride of place and English has come to be widely associated with modernity, progress, globalization and consumption. Whereas languages other than English mostly index ethnic stereotypes, English indexes a social stereotype (as I discussed in detail in this review article). What that means is that English is not used to conjure up some archetypal American or British quality in the same way that French or Italian are used to imbue a business with some stereotypical French-ness or Italian-ness. Keyword: 200401 applied linguistics and educational linguistics; 200405 language in culture and society (sociolinguistics) URL: http://hdl.handle.net/1959.14/1077318 BASE Hide details 133 Warning : global English may harm your mental health Piller, Ingrid. - : Language on the move, 2010 BASE Show details 134 Academic capitalism and the spread of English Piller, Ingrid. - : Language on the move, 2010 BASE Show details 135 Language and inflation Piller, Ingrid. - : Language on the move, 2010 BASE Show details 136 Racism without racists Piller, Ingrid. - : Language on the move, 2010 BASE Show details 137 Monolingual mindset in the lucky country Piller, Ingrid. - : Language on the move, 2010 BASE Show details 138 French language day Piller, Ingrid. - : Language on the move, 2010 BASE Show details 139 In memoriam Michael Clyne Piller, Ingrid. - : Language on the move, 2010 BASE Show details 140 Happy birthday, UAE! Piller, Ingrid. - : Language on the move, 2010 BASE Show details Page: 1...3 4 5 6 7 8 9

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