| 92 |
Multilingual diversity marketing
|
|
|
|
Abstract:
As the UAE is still abuzz with the opening of the Burj Khalifa, I thought a post to mark the occasion might be in order. Seeing that I’m blogging on social aspects of multilingualism and language learning, the Tower of Babel myth obviously comes to mind – except that it seems a bit premature to tell the story of human hubris in relation to the world’s latest superlative in towers. It is another connection that intrigues me: the Burj Khalifa is obviously a monument to global consumption and luxurious materialism in a similar fashion that the Ancient Egyptian pyramids were monuments to the afterlife or the Gothic cathedrals were monuments to God’s glory.
|
|
Keyword:
200401 applied linguistics and educational linguistics; 200405 language in culture and society (sociolinguistics)
|
|
URL: http://hdl.handle.net/1959.14/1077534
|
|
BASE
|
|
Hide details
|
|
|
|
|
