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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 3 4 5 6 7 Hits 101 – 120 of 133 101 Warning : global English may harm your mental health Piller, Ingrid. - : Language on the move, 2010 BASE Show details 102 Academic capitalism and the spread of English Piller, Ingrid. - : Language on the move, 2010 BASE Show details 103 Language and inflation Piller, Ingrid. - : Language on the move, 2010 BASE Show details 104 Racism without racists Piller, Ingrid. - : Language on the move, 2010 BASE Show details 105 Monolingual mindset in the lucky country Piller, Ingrid. - : Language on the move, 2010 BASE Show details 106 French language day Piller, Ingrid. - : Language on the move, 2010 BASE Show details 107 In memoriam Michael Clyne Piller, Ingrid. - : Language on the move, 2010 BASE Show details 108 Happy birthday, UAE! Piller, Ingrid. - : Language on the move, 2010 BASE Show details 109 Linguistic discrimination at work Piller, Ingrid. - : Language on the move, 2010 BASE Show details 110 Providing bilingual education since 1689 Piller, Ingrid. - : Language on the move, 2010 BASE Show details 111 Book reviewing and academic freedom Piller, Ingrid. - : Language on the move, 2010 BASE Show details 112 Transliterated brand names Piller, Ingrid. - : Language on the move, 2010 Abstract: I’ve just come across a 2006 University of South Africa MA thesis investigating Saudi fast-food ads. The author, Basem Abbas Al Agha, finds that […] 97% of the respondents believed that the translations are incomprehensible in Arabic. The other 3% stated that they sometimes understand the translations. (p. 92). Even if the sample size is rather small, these are astounding results: basically, he’s saying that the entire target population of an advertising message doesn’t get it. Small wonder that Arabic speakers often gripe about the way the Arabic language has become “infested” (Al Agha’s term; p. 82) with English. Al Agha notes that the preferred “translation” strategy in his corpus of Saudi fast-food ads is transliteration rather than translation. Transliteration is also very much in evidence elsewhere in the Arab World. Consider the following four examples. I took the first two pictures in Abu Dhabi, the third one was taken in Cairo and published by Gulf News, and I took the fourth one – surprise, surprise – in Munich. Keyword: 200401 applied linguistics and educational linguistics; 200405 language in culture and society (sociolinguistics) URL: http://hdl.handle.net/1959.14/1077470 BASE Hide details 113 Domestic violence in a multilingual world Piller, Ingrid. - : Language on the move, 2010 BASE Show details 114 “We not ship to Russia” Piller, Ingrid. - : Language on the move, 2010 BASE Show details 115 Multilingualism 2.0 Piller, Ingrid. - : Language on the move, 2010 BASE Show details 116 German is so funny. Not Piller, Ingrid. - : Language on the move, 2010 BASE Show details 117 The F-word on the move Piller, Ingrid. - : Language on the move, 2010 BASE Show details 118 Refugee children left behind as eagle lands on the moon Piller, Ingrid. - : Language on the move, 2010 BASE Show details 119 English-Only at Bon Secours Piller, Ingrid. - : Language on the move, 2010 BASE Show details 120 Korean beats French Piller, Ingrid. - : Language on the move, 2009 BASE Show details Page: 1 2 3 4 5 6 7

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