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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Hits 1 – 13 of 13 1 Language and visual communication : how multimodality works in intercultural marketing communication Yang, Ping (R15602). - : U.S., IGI Global, 2019 Abstract: This chapter examines how multimodality works language and visual cues together to achieve effective intercultural marketing communication. Language symbols are used as a primary means of communication in TV and radio. Commercial advertisers never forget to use visual communication to persuade consumers. Customers usually use the combined resources such as language (e.g., spoken and written) and visual cues (e.g., colours and signs) to interpret meanings. Qualitative approach is used in this project. Data including written texts and visual images are collected from many sources and critically analyzed with reference to relevant theories. It is concluded that both language communication and visual communication play their role in advertising and their combined communication power is greater. The research outcomes will help business operators and managers understand how culturally appropriate language and visual communication can promote the advertised services and sell their products, thus achieving business success and customer satisfaction. Keyword: 200401 - Applied Linguistics and Educational Linguistics; 950201 - Communication Across Languages and Culture; intercultural communication; language and culture; marketing; visual communication URL: https://doi.org/10.4018/978-1-5225-5778-4.ch002 http://handle.westernsydney.edu.au:8081/1959.7/uws:48044 BASE Hide details 2 Shaping EFL teachers' critical intercultural awareness through intercultural education Susilo, Andi (S34122); Yang, Ping (R15602); Qi, Ruying (R10565). - : Slovakia, European Alliance for Innovation, 2019 BASE Show details 3 Developing TESOL teacher intercultural identity : an intercultural communication competence approach Yang, Ping (R15602). - : U.S., Wiley-Blackwell, 2018 BASE Show details 4 Experiential learning opportunities : removing language barriers and maximizing cultural immersion Yang, Ping (R15602). - : U.S., IGI Global, 2018 BASE Show details 5 Journey to the East : intercultural adaptation of international students in China Yang, Ping (R15602). - : Switzerland, Palgrave Macmillan, 2018 BASE Show details 6 Addressing translation issues as intercultural communication barriers in tourism : language, culture, and communication at play Yang, Ping (R15602). - : U.S., IGI Global, 2018 BASE Show details 7 Successful communication in healthcare settings matters : the salient role of intercultural nonverbal communication cannot be overestimated Yang, Ping (R15602). - : U.S., Nova, 2017 BASE Show details 8 Intercultural nonverbal communication competence as intercultural responsiveness in the second language learning classroom Yang, Ping (R15602). - : U.S., IGI Global, 2017 BASE Show details 9 Intercultural communication between East and West : implications for students on study abroad programs to China Yang, Ping (R15602). - : U.S., Information Science, 2016 BASE Show details 10 'Stealing is not always a crime' : a contrastive socio-cultural analysis of English lexicology in the context of translation and cross-cultural communication Yang, Ping (R15602). - : China, Shanghai Foreign Language Education Press, 2015 BASE Show details 11 Developing intercultural competence in TESOL service-learning : volunteer tutoring for recently-arrived adult refugees in learning English as a second language Yang, Ping (R15602). - : U.S., Common Ground, 2015 BASE Show details 12 Appreciation of cultural diversity through translating Australian Aboriginal culture : a project-based learning approach Yang, Ping (R15602). - : Finland, University of Helsinki, 2015 BASE Show details 13 Glayol Ekbatani : Measurement and evaluation in post-secondary ESL. Routledge, 2011 Yang, Ping (R15602). - : U.K., Oxford University Press, 2012 BASE Show details

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