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1
Not scraping the bottom of the barrel : disadvantage, diversity and deficit as rich points
Hale, Adrian (R13953). - : U.K., Sage Publications, 2020
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2
Task complexity and grammatical development in English as a second language
Ma, Yuan (S30232); Kawaguchi, Satomi (R7941). - : Footscray, Vic., Australian International Academic Centre, 2019
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3
How recorded audio-visual feedback can improve academic language support
Kawaguchi, Satomi (R7941); Di Biase, Bruno (R7581); Cavaleri, Michelle R.. - : Wollongong, N.S.W., University of Wollongong, 2019
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4
Early development and relative clause constructions in English as a second language : a longitudinal study
Kawaguchi, Satomi (R7941); Yamaguchi, Yumiko. - : Netherlands, John Benjamins Publishing, 2019
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5
Early lexical and grammatical development of English in Indonesian kindergarten children
Hardini, Isriani (S33656); Kawaguchi, Satomi (R7941); Reid, Carol (R8461). - : Malaysia, International Islamic University Malaysia, 2019
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6
Language and visual communication : how multimodality works in intercultural marketing communication
Yang, Ping (R15602). - : U.S., IGI Global, 2019
Abstract: This chapter examines how multimodality works language and visual cues together to achieve effective intercultural marketing communication. Language symbols are used as a primary means of communication in TV and radio. Commercial advertisers never forget to use visual communication to persuade consumers. Customers usually use the combined resources such as language (e.g., spoken and written) and visual cues (e.g., colours and signs) to interpret meanings. Qualitative approach is used in this project. Data including written texts and visual images are collected from many sources and critically analyzed with reference to relevant theories. It is concluded that both language communication and visual communication play their role in advertising and their combined communication power is greater. The research outcomes will help business operators and managers understand how culturally appropriate language and visual communication can promote the advertised services and sell their products, thus achieving business success and customer satisfaction.
Keyword: 200401 - Applied Linguistics and Educational Linguistics; 950201 - Communication Across Languages and Culture; intercultural communication; language and culture; marketing; visual communication
URL: https://doi.org/10.4018/978-1-5225-5778-4.ch002
http://handle.westernsydney.edu.au:8081/1959.7/uws:48044
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7
Shaping EFL teachers' critical intercultural awareness through intercultural education
Susilo, Andi (S34122); Yang, Ping (R15602); Qi, Ruying (R10565). - : Slovakia, European Alliance for Innovation, 2019
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8
Developing TESOL teacher intercultural identity : an intercultural communication competence approach
Yang, Ping (R15602). - : U.S., Wiley-Blackwell, 2018
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9
Experiential learning opportunities : removing language barriers and maximizing cultural immersion
Yang, Ping (R15602). - : U.S., IGI Global, 2018
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10
Journey to the East : intercultural adaptation of international students in China
Yang, Ping (R15602). - : Switzerland, Palgrave Macmillan, 2018
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11
Addressing translation issues as intercultural communication barriers in tourism : language, culture, and communication at play
Yang, Ping (R15602). - : U.S., IGI Global, 2018
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12
Similarities and differences between simultaneous and successive bilingual children : acquisition of Japanese morphology
Itani-Adams, Yuki; Iwasaki, Junko; Kawaguchi, Satomi (R7941). - : Footscray, Vic., Australian International Academic Centre, 2017
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13
Successful communication in healthcare settings matters : the salient role of intercultural nonverbal communication cannot be overestimated
Yang, Ping (R15602). - : U.S., Nova, 2017
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14
Intercultural nonverbal communication competence as intercultural responsiveness in the second language learning classroom
Yang, Ping (R15602). - : U.S., IGI Global, 2017
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15
“She has many. cat?” : on-line processing of L2 morphophonology by Mandarin learners of English
Peretokina, Valeria (S31258); Best, Catherine T. (R11322); Tyler, Michael D. (R11374). - : Canberra, A.C.T., Australian Speech Science & Technology Association, 2016
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16
Intercultural communication between East and West : implications for students on study abroad programs to China
Yang, Ping (R15602). - : U.S., Information Science, 2016
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17
Development of relative clause constructions in English L2
Yamaguchi, Yumiko; Kawaguchi, Satomi (R7941). - : Sydney, N.S.W., Australian International Academic Centre, 2016
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18
Synchronous CMC e-tandem learning in Japanese as a second language : linguistic environment and language development
Kawaguchi, Satomi (R7941). - : U.S., Academic Star Publishing, 2016
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19
When the personal enables the independent : taking the library to the students
Hale, Adrian (R13953); Reading, Judy (R17139). - : U.K., Routledge, 2016
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20
Designing HTML5 LexiFunII : Japanese learning can be fun for all
Kawaguchi, Satomi (R7941); Di Biase, Bruno (R7581); Karliychuk, George (R18631). - : Singapore, Global Science and Technology Forum, 2016
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