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Hits 1 – 5 of 5
1
Approaches to the assessment and analysis of the market potential of food industry enterprises ...
Nashkerska, Mariya
;
Skybinska, Zoryana
;
Skybinskyi, Oleksandr
. - : Zenodo, 2019
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2
Approaches to the assessment and analysis of the market potential of food industry enterprises ...
Nashkerska, Mariya
;
Skybinska, Zoryana
;
Skybinskyi, Oleksandr
. - : Zenodo, 2019
BASE
Show details
3
Approaches to the assessment and analysis of the market potential of food industry enterprises ...
Nashkerska, Mariya
;
Skybinska, Zoryana
;
Skybinskyi, Oleksandr
. - : Zenodo, 2019
Abstract:
The article substantiates the need for possession of methodological tools for assessing the potential of the enterprise in making effective strategic decisions. To assess and analyze the market potential of an enterprise, it is proposed to use resourceful and effective approaches, while distinguishing structural components and considering them through the prism of resources that are the basis for the functioning of a particular type of potential and the results that the enterprise receives (or is expected to receive) from the use of resources. The system of resource and effective indicators for the estimation of production, consumer and innovation-investment potential of food industry enterprises is offered. The formulated indicators system is an information base for calculating the integral index of market potential of the enterprise. ... : {"references": ["Billodid, I.K. (Ed.). (1970-1980). Dictionary of the Ukrainian language. Potentsial, 8. Kyiv: Institute of linguistics n.a. O.O. Potebnya of the Academy of Sciences of the Ukrainian SSR [in Ukrainian].", "Turilo, A.A. (2014). Potential of the enterprise: essence and methodological approaches to the definition. Ekonomichnyy visnyk Natsionalnoho hirnychoho universytetu, 3, 65-71. Dnieper: Institute of Industrial Economics of the National Mining University. Retrieved from:http://nbuv.gov.ua/UJRN/evngu_2014_3_10[in Ukrainian].", "Krasnokutskaya, N.\u0421. & Bubenets, I.G. (2013). The entrepreneurial potential of a trading enterprise: the content, features and factors of formation. Naukovyy visnyk Poltavskoho universytetu ekonomiky i torhivli, Ekonomichni nauky, 4, 125-129. Poltava: Poltava University of Economics and Trade. Retrieved from http://nbuv.gov.ua/UJRN/Nvpusk_2013_4_21[in Ukrainian].", "Krush, P.V., & Derhalyuk M.O. (2018). Justification of the components of the economic ...
Keyword:
market potential, production potential, consumer potential, innovation-investment potential, resource approach, effective approach, analysis, evaluation
URL:
https://dx.doi.org/10.5281/zenodo.3241314
https://zenodo.org/record/3241314
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4
Approaches to the assessment and analysis of the market potential of food industry enterprises ...
Nashkerska, Mariya
;
Skybinska, Zoryana
;
Skybinskyi, Oleksandr
. - : Zenodo, 2019
BASE
Show details
5
Approaches to the assessment and analysis of the market potential of food industry enterprises ...
Nashkerska, Mariya
;
Skybinska, Zoryana
;
Skybinskyi, Oleksandr
. - : Zenodo, 2019
BASE
Show details
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