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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Hits 1 – 2 of 2 1 ‘Dearest beloved one, I need your assistance’: The rhetoric of spam mail Hadfield, Jill; Hadfield, Charles; Viswamohan, Aysha Iqbal. - : Oxford University Press, 2010 BASE Show details 2 ‘Dearest beloved one, I need your assistance’: The rhetoric of spam mail Hadfield, Charles; Viswamohan, Aysha Iqbal; Hadfield, Jill. - : Oxford University Press, 2010 Abstract: The article offers an overview of strategies deployed by spammers in the Dearly beloved e-mail genre, analyzes the rhetoric of spam mail and considers its implications for teaching and research particularly into English as a lingua franca. Tactics use by spammers are appeal to instincts of greed, creation of a sense of drama and urgency, and appeal to the recipient's pity and enlisting sympathy. Others are creation of rapport, reassurance, cross-cultural glitches, or universal conmanship, and incongruous and unintentionally funny juxtapositions. Keyword: 200405 Language in Culture and Society (Sociolinguistics); cross-cultural awareness; discourse strategies; junk mail; linguistic features; register; rhetoric; spam mail URL: https://hdl.handle.net/10652/1770 https://doi.org/10.1093/elt/ccp086 BASE Hide details

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