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Les Africains, sont-ils heureux? "Retour au rire" en temps de guerre, de famine et de misère
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In: 20 (2022)
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| 2 |
Are Africans happy? 'Return to laughter' in times of war, famine and misery
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In: 20 (2022)
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The Münchausen Effect and the post-truth era advertising messages: critical analysis on fallacious and enthymematic advertising slogan argumentation
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In: ESSACHESS - Journal for Communication Studies ; 11 ; 2 ; 51-66 ; Critical thinking - inside out: public discourse and everyday life (2019)
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Abstract:
Humans have always been prone to adorning the truth and to producing twisted fallacious arguments in order to sketch a truth (i.e., their own truth) that best suited their interest at a certain time, within certain circumstances. Even more, the communication climate of nowadays has moved from face-to-face communication - that offered a limited kit of means to mold the truth - towards the emerging technology mediated virtual communication that enhances the dressing up and the re-shaping of truth to make the message more appealing to its target public to such an extent that truth loses its substance and may turn into its opposite. Advertising messaging exhibits some contradictory characteristics that are involved in producing what we call and aim at coining here as the Műnchausen Effect. Our research findings have shown that all of the 100 taglines on bestslogans.com relied on enthymematic argumentation and where erroneous in terms of content, all as non sequitur fallacies. However, due to the ambiguity brought about by their elliptical structure (as all of them lacked the conclusion and at least one of the premises), these implicit arguments have proved hard to analyze with regard to the specific kind of fallacies that could hide beyond the missing premise(s), as one could imagine any kind of missing premise(s), where there is an elliptical structure of argumentation. This difficulty that is encountered leaves room to another kind of approach to research in communication, the quantum approach that in critical thinking may have to do with informal logic, and that takes into account creativity and the Umberto Eco idea of opera aperta. We may dwell on such an approach in a further study.
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Keyword:
10200; 10600; 10800; 30100; Advertising; Anthropologie; argumentation; communication psychology; journalism; Journalismus,Verlagswesen; Kommunikationspsychologie; Kommunikationssoziologie; language usage; Münchausen effect; advertising slogans; enthymemes; fallacies; post-truth era; News media; Öffentlichkeitsarbeit; Public Relations; publishing; Publizistische Medien; Sociolinguistics; Sociology & anthropology; Sociology of Communication; Sociology of Language; Soziolinguistik; Soziologie; Sprachgebrauch; Sprachsoziologie; truth; Wahrheit; Werbung
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URL: https://www.ssoar.info/ssoar/handle/document/61469
http://nbn-resolving.org/urn:nbn:de:0168-ssoar-61469-0
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| 4 |
Iconicity in Cognition and Communication
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In: Historical Social Research, Supplement ; 31 ; 66-77 ; Models and Modelling between Digital & Humanities - A Multidisciplinary Perspective (2019)
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Scenario as a tool for critical thinking: climate change awareness and denial as a case study
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In: ESSACHESS - Journal for Communication Studies ; 11 ; 2 ; 67-84 ; Critical thinking - inside out: public discourse and everyday life (2019)
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| 6 |
Desejo de reconhecimento: beleza americana à luz de Hegel
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In: Griot: Revista de Filosofia ; 18 ; 2 ; 448-458 (2019)
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| 7 |
Crítica de Marx à metafísica da economia política
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In: Griot: Revista de Filosofia ; 18 ; 2 ; 271-280 (2019)
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| 8 |
Princípio de prazer e efeito subjetivo da lei moral em Kant e Freud
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In: Griot: Revista de Filosofia ; 19 ; 2 ; 108-121 (2019)
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| 9 |
Educação e emancipação na teoria crítica da sociedade de Theodor W. Adorno
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In: Griot: Revista de Filosofia ; 19 ; 2 ; 194-217 (2019)
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| 10 |
Antropologia histórica como conceito de história natural em Adorno
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In: Griot: Revista de Filosofia ; 19 ; 1 ; 25-43 (2019)
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| 11 |
Transgressing power and identity re-formation in Martin Amis's money
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In: International Letters of Social and Humanistic Sciences ; 70 ; 44-52 (2018)
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| 12 |
Goethe, Spengler e a morfologia da linguagem em Wittgenstein
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In: Griot: Revista de Filosofia ; 15 ; 1 ; 173-186 (2018)
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| 13 |
Christian Metz and the mediatization
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In: ESSACHESS - Journal for Communication Studies ; 10 ; 1 ; 239-253 ; Rhetoric and Peace at Crossroads: Public and Civic Discourse, Culture and Communication Perspectives (2018)
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| 14 |
Wittgenstein e a tradição filosófica: aspectos metodológicos
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In: Griot: Revista de Filosofia ; 15 ; 1 ; 204-232 (2018)
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| 15 |
Emancipação intelectual e democracia: para uma filosofia crítica da educação a partir de Jacques Rancière e Paulo Freire
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In: Griot: Revista de Filosofia ; 16 ; 2 ; 270-284 (2018)
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| 16 |
O argumento das artes mânticas no 'Corpus Hermeticum' 12.19
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In: Griot: Revista de Filosofia ; 17 ; 1 ; 283-303 (2018)
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| 17 |
Peace talks: indexical master tropes and their potential for conflict in the construction of national identity
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In: ESSACHESS - Journal for Communication Studies ; ESSACHESS ; 10 ; 1 ; 11-31 (2017)
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| 18 |
Культура как «опасное восполнение» природы (анализ монографии Ж. Деррида «О грамматологии»)
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In: Nauka - rastudent.ru. ; Philosophy Reseach ; 32 ; 13 (2017)
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| 19 |
Reporting from the Field: the Narrative Reconstruction of Experience in Pick-up Artist Online Communities
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In: Open Linguistics ; 2 ; 1 ; 337-351 ; Personal narrative online (2017)
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| 20 |
Смеется ли серьезный человек?
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In: Nauka - rastudent.ru. ; Philosophy Reseach ; 24 ; 15 (2017)
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