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Mapping the language ideologies of organisational members: a Corpus Linguistic Investigation of the United Nations’ General Debates (1970-2016)
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Constraints of hierarchy on Meso-Actors’ agency: evidence from Vietnam’s Educational Language Policy Reform
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“Leave no one behind”: linguistic and digital barriers to the dissemination and implementation of the United Nation’s Sustainable Development Goals
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A network model of language policy and planning: The United Nations as a case study
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How can linguists contribute to the refugee crisis? Issues and Responses
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Language policy and planning in international organisations
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11 |
Networked identities: changing representations of Europeanness
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Stance and metaphor: mapping changing representations of (organizational) identity
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Abstract:
This article illustrates how metaphor is used as a stance-taking resource and strategy to indirectly index enduring and changing representations of organizational identity through an analysis of speeches delivered by consecutive Secretary Generals of an agency of the United Nations. Drawing on Bucholtz and Hall’s (2005, 2006) framework of identity, and recent research on stance (e.g. Du Bois, 2007), it illustrates how metaphor marks attitudes and orientations to context, propositions and social and political structures/relationships. The analysis highlights similarities in the depiction of the organization over two terms of office, but also reveals differences in identity positioning and inter-subjective framing. Particular metaphorical scenarios and mappings are used rhetorically to strengthen subject positions and alignments, and mark evaluations, supporting Du Bois’s theory of stance as a ‘triune’ act. It is argued that a combined analysis of stance and metaphor provides an important framework and instrument for further research on identity construction, especially in organizational and political discourse. Moreover, the theory of stance can be further enhanced through an investigation of metaphorical mappings.
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Keyword:
Applied Linguistics and Communication (to 2020)
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URL: https://eprints.bbk.ac.uk/id/eprint/8048/ https://doi.org/10.1177/1750481313494498
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16 |
The value of adopting multiple approaches and methodologies in the investigation of ethnolinguistic vitality
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The role of metaphor in shaping the identity and agenda of the United Nations: the imagining of an international community and international threat
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Order in ‘polylogue’: an investigation of argumentational discourse units in diplomatic negotiation
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A lexical comparison of signs from Icelandic and Danish sign languages
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Language attitudes, shift and the ethnolinguistic vitality of the Greek Orthodox community in Istanbul
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