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1	Son of a Biscuit! Self-Construal, Interpersonal Closeness, and Euphemistic Swearwords in Public Apologies ...
	Grewal, Gurinder. - : Open Science Framework, 2022
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2	Enabling Sustainable Economic Growth in Developing Countries: Targeted Tourism Management in the Caucasus Region
	Mayer, Victoria
	In: Social Impact Research Experience (SIRE) (2020)
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3	The Impact of Pronoun Choices on Consumer Engagement Actions: Exploring Top Global Brands' Social Media Communications
	Labrecque, Lauren I; Swani, Kunal; Stephen, Andrew T
	In: Kunal Swani (2020)
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4	Does Linguistic Style in Social Media Communications Impact Consumer Engagement? an Abstract
	Labrecque, Lauren I; Swani, Kunal
	In: Kunal Swani (2020)
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5	The Impact of Pronoun Choices on Consumer Engagement Actions: Exploring Top Global Brands' Social Media Communications
	Labrecque, Lauren I; Swani, Kunal; Stephen, Andrew T
	In: Marketing Faculty Publications (2020)
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6	Looking at Innovation Dialogically: Teaching Communication and (Social) Change in the Innovation Engineering Program at the University of Maine
	Congdon, Mark J, Jr.
	In: Electronic Theses and Dissertations (2018)
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7	Adapting marketing strategies: a linguistic analysis of wine advertising in Spain, 1970-2010
	Alcaraz-Mármol, Gema; Medina-Albaladejo, Francisco
	In: Journal of Evolutionary Studies in Business; Vol. 4, No 1 (2019); 109-141 ; 2385-7137 (2018)
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8	How to Maximize Your Small Business's Impact on Social Media
	Arnaud, Brianna J
	In: University of New Orleans Theses and Dissertations (2018)
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9	Does Linguistic Style in Social Media Communications Impact Consumer Engagement? an Abstract
	Labrecque, Lauren I; Swani, Kunal
	In: Marketing Faculty Publications (2017)
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10	How Are Brand Names of Chinese Companies Perceived by Americans?
	Fetscherin, Marc; Diamantopoilos, Adamantios; Chan, Allan K.K.; Abbott, Rachael
	In: Faculty Publications (2015)
	Abstract: Purpose – The purpose of this paper was to conduct an experimental design of Americans’ preferences for the English version of Chinese brand names by drawing from prior research in psychology, linguistics and marketing. The impact of string length and semantic relevance to English on meaningfulness, memorability and likeability of brand names from Chinese companies was assessed. Design/methodology/approach – A 2 × 2 experimental design was used, whereby brand names are categorized by string length (short vs long) and semantic relevance to English (with vs without). Respondents’ perception of the Chinese language in terms of pronounceability, language familiarity and language attitude is used as covariate. Findings – Results reveal shorter brand names, and those with semantic relevance to English are perceived as more memorable. It was also found that pronounceability of the brand name does influence brand name preference in terms of their meaningfulness, memorability and likeability. Research limitations/implications – This exploratory paper is limited to Americans’ perceptions of the English version of Chinese automobile brand names. Practical implications – Chinese companies should therefore carefully consider the brand name characteristics in terms of string length and semantic relevance, as well as their ease of pronunciation when choosing and introducing their brand name in the USA. Originality/value – This is the first paper which assesses Western consumers’ perception of brand names from Chinese automobile companies in terms of their brand meaningfulness, brand memorability and brand likeability.
	Keyword: Advertising and Promotion Management; Behavioral Economics; Branding; Business; China; Chinese Brands; Economics; Product Naming; Westernization
	URL: https://scholarship.rollins.edu/as_facpub/119 https://scholarship.rollins.edu/cgi/viewcontent.cgi?article=1224&context=as_facpub
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11	Gender and message appeal: their influence in a pro-environmental social advertising context
	Noble, Gary I; Pomering, Alan A; Johnson, Lester W
	In: Faculty of Business - Papers (2014)
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12	The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertising
	Flaherty, Karen E.; Weinberger, Marc G.; Gulas, Charles S.
	In: Charles S. Gulas (2014)
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13	The Role of Culture in Advertising Humor
	Weinberger, Marc G.; Gulas, Charles S.; Weinberger, Michelle F.
	In: Charles S. Gulas (2014)
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14	The Role of Culture in Advertising Humor
	Weinberger, Marc G.; Gulas, Charles S.; Weinberger, Michelle F.
	In: Marketing Faculty Publications (2012)
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15	Branding in China: Alternative Brand StrategiesBranding in China: Global Product Strategy Alternatives
	Alon, Ilan; Littrell, Romie F.; Chan, Allan K.K.
	In: Faculty Publications (2010)
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16	[Bilingual sign] ; community/viva_collin_county ; Viva Collin County
	Castillo, José L.. - 2005
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17	The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertising
	Flaherty, Karen E.; Weinberger, Marc G.; Gulas, Charles S.
	In: Marketing Faculty Publications (2004)
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18	Southwest Chinese Journal (Houston, Tex.), Vol. 10, No. 4, Ed. 1 Monday, April 1, 1985 ; Southwest Chinese Journal ; Xi Nan Shi Bao [<Journal>]
	: Gene L. Lee
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19	Southwest Chinese Journal (Houston, Tex.), Vol. 10, No. 2, Ed. 1 Friday, February 1, 1985 ; Southwest Chinese Journal ; Xi Nan Shi Bao [<Journal>]
	: Gene L. Lee
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20	Southwest Chinese Journal (Houston, Tex.), Vol. 10, No. 3, Ed. 1 Friday, March 1, 1985 ; Southwest Chinese Journal ; Xi Nan Shi Bao [<Journal>]
	: Gene L. Lee
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