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Hits 21 – 40 of 279

21	The language factor in international business : new perspectives on research, teaching and practice
	Jacobs, Geert (Hrsg.); Groot, Elizabeth de (Hrsg.); Gillaerts, Paul (Hrsg.). - Bern [u.a.] : Lang, 2012
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	UB Frankfurt Linguistik
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22	'Advertorials': a genre-based analysis of an emerging hybridized genre
	Zhou, Sijing
	In: Discourse & communication. - Los Angeles [u.a.] : Sage 6 (2012) 3, 323-346
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23	Multimodale Werbekommunikation - Theorie und Praxis
	Stöckl, Hartmut
	In: Zeitschrift für angewandte Linguistik. - Berlin ; New York, NY : de Gruyter Mouton (2011) 54, 5-32
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24	Sales promotion communication in Chinese and English: a thematic analysis
	Cheung, Ming
	In: Journal of pragmatics. - Amsterdam [u.a.] : Elsevier 43 (2011) 4, 1061-1079
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25	Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse
	Kraljevic Mujic, Blanca; Downing, Laura Hidalgo
	In: Review of cognitive linguistics. - Amsterdam [u.a.] : Benjamins 9 (2011) 1, 153-178
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26	La traducción de anuncios multilingües: un reto para el traductor del siglo XXI
	García Vizcaíno, María José
	In: Babel. - Amsterdam : Benjamins 57 (2011) 2, 185-203
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27	Una aproximación empírica a la clasificación y traducción de las figuras retóricas en la publicidad
	Calzada Pérez, María
	In: Babel. - Amsterdam : Benjamins 57 (2011) 1, 32-57
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28	The pragmatics of humour across discourse domains
	Dynel, Marta (Hrsg.). - Amsterdam [u.a.] : Benjamins, 2011
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	UB Frankfurt Linguistik
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29	Translation or adaptation: pragmatic equivalences in intercultural marketing texts
	Spillner, Bernd
	In: Journal of linguistics and language teaching. - Saarbrücken : HTW des Saarlandes, Fak. für Wirtschaftswiss., Lehrstuhl für Angewandte Sprachen 2 (2011) 2, 287-298
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30	English in advertising: generic intertextuality in a globalizing media environment
	Kuppens, An H.
	In: Applied linguistics. - Oxford : Oxford Univ. Press 31 (2010) 1, 115-135
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31	Visual rhetoric: primary metaphors and symmetric object alignment
	Ortiz, Maria J.
	In: Metaphor and symbol. - Philadelphia : Routledge, Taylor & Francis Group 25 (2010) 3, 162-180
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32	Interlinguale Phraseologie: Theorie, Praxis und Perspektiven
	Hallsteinsdóttir, Erla; Farø, Ken
	In: Yearbook of phraseology. - Berlin ; New York, NY : Mouton de Gruyter 1 (2010), 125-158
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33	Phraseology in a time of crisis: the language of bank advertisements before and during the financial crisis of 2008 - 2010
	Fiedler, Sabine
	In: Yearbook of phraseology. - Berlin ; New York, NY : Mouton de Gruyter 1 (2010), 1-17
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34	Cultural heritage and translation: rethinking website information of palaces
	Lee, Seung-Jae
	In: Journal of language & translation. - Seoul 11 (2010) 1, 73-90
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35	Differences in the transference of humor and personification in advertisement translation
	Cui, Ying; Wang, Qingmei
	In: Journal of language & translation. - Seoul 11 (2010) 2, 47-69
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36	Advertising slogans - translation strategies of speech figures from English into Polish
	Sikora, Iwona
	In: Diskurs und Terminologie beim Fachübersetzen und Dolmetschen. - Frankfurt am Main [u.a.] : Lang (2010), 169-184
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37	Incorrect terminology, phrasing and translations connected with knife special lexis on the basis of Gerlach Company's knives presentation
	Sikora, Jerzy
	In: Diskurs und Terminologie beim Fachübersetzen und Dolmetschen. - Frankfurt am Main [u.a.] : Lang (2010), 185-196
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38	Sprachspiele in deutschen und britischen Werbeanzeigen : ein interkultureller Vergleich
	Hoffmann, Gabriele. - Hamburg : Kovač, 2010
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	UB Frankfurt Linguistik
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39	"The headache from hell": www.aspirin.com: between marketing and science communication
	Grego, Kim
	In: Rassegna italiana di linguistica applicata. - Roma : Bulzoni 42 (2010) 3, 141-157
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40	Info-promotional material discourse and its translation: the case of the Asturian tourist board texts
	Valdeón, Roberto A.
	In: Across languages and cultures. - Budapest : Akad. Kiadó 10 (2009) 1, 21-47
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