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1
From Contact Prevention to Social Distancing: The Co-Evolution of Bilingual Neologisms and Public Health Campaigns in Two Cities in the Time of COVID-19 ...
Wang, Xiaowen
;
Huang, Chu-Ren
. - : SAGE Journals, 2021
Abstract:
This article investigates the evolution of social distancing terms in Chinese and English in two geographically close yet culturally distinct metropolitan cities: Hong Kong and Guangzhou. This study of bilingual public health campaign posters during the COVID-19 pandemic focuses on how the evolution of neologisms and linguistic strategies in public health campaigns adapts to different societal contexts. A baseline meaning of the re-purposed linguistic expressions was established according to the BNC corpus for English and the Chinese Gigaword Corpus for Chinese. To establish the link between linguistic expressions and public health events, we converted them to eventive structures using the Module-Attribute Representation of Verbs and added interpersonal meaning interpretations based on Systemic Functional Linguistics. The two cities are found to have taken divergent approaches. Guangzhou prefers “contact prevention” with behavior-inhibiting imperatives and high value modality. Conversely, the original use of ...
Keyword:
160299 Criminology not elsewhere classified
;
170199 Psychology not elsewhere classified
;
200199 Communication and Media Studies not elsewhere classified
;
Education
;
FOS Law
;
FOS Media and communications
;
FOS Psychology
;
FOS Sociology
;
Sociology
URL:
https://dx.doi.org/10.25384/sage.c.5525853.v1
https://sage.figshare.com/collections/From_Contact_Prevention_to_Social_Distancing_The_Co-Evolution_of_Bilingual_Neologisms_and_Public_Health_Campaigns_in_Two_Cities_in_the_Time_of_COVID-19/5525853/1
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From Contact Prevention to Social Distancing: The Co-Evolution of Bilingual Neologisms and Public Health Campaigns in Two Cities in the Time of COVID-19 ...
Wang, Xiaowen
;
Huang, Chu-Ren
. - : SAGE Journals, 2021
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