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Promotion of Healthy Humor Cancer Education Messages for the Deaf Community.
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In: Journal of cancer education : the official journal of the American Association for Cancer Education, vol 34, iss 2 (2019)
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Abstract:
The Deaf community members of this community-campus partnership identified the lack of health information in American Sign Language (ASL) as a significant barrier to increasing the Deaf community's health knowledge. Studies have shown that the delivery of health messages in ASL increased Deaf study participants' cancer knowledge. Once health messages are available on the Internet, strategies are needed to attract viewers to the website and to make repeat visits in order to promote widespread knowledge gains. This feasibility study used the entertainment-education strategy of coupling cancer information with jokes in ASL to increase the appeal and impact of the health messages. ASL-delivered cancer control messages coupled with Deaf-friendly jokes were shown to 62 Deaf participants. Participants completed knowledge questionnaires before, immediately after, and 1week after viewing the paired videos. Participants' health knowledge statistically significantly increased after viewing the paired videos and the gain was retained 1week later. Participants also reported sharing the newly acquired information with others. Statistically significant results were demonstrated across nearly all measures, including a sustained increase in cancer-information-seeking behavior and intent to improve health habits. Most participants reported that they would be motivated to return to such a website and refer others to it, provided that it was regularly updated with new jokes.
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Keyword:
Adolescent; Adult; Attitudes; Cancer; Clinical Research; Deaf community; Dissemination; Education; Edutainment; Entertainment-education; Feasibility Studies; Female; Health disparities; Health Education; Health Knowledge; Humans; Humor; Male; Middle Aged; Neoplasms; Nursing; Persons With Hearing Impairments; Practice; Prevention; Public Health; Public Health and Health Services; Sign Language; Wit and Humor as Topic; Young Adult
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URL: https://escholarship.org/uc/item/5sb1x0b7
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| 2 |
Reading homophone puns: Evidence from eye tracking.
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In: Brain and Mind Institute Researchers' Publications (2017)
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Right hemisphere has the last laugh: neural dynamics of joke appreciation.
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In: Cognitive, affective & behavioral neuroscience, vol 11, iss 1 (2011)
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| 4 |
Humor, laughter, and physical health: methodological issues and research findings.
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In: Psychology Publications (2001)
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