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Arquitetura de capa dos folhetos de cordel: tradição e modernidade / Cordel leaflets cover architecture: tradition and modernity
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In: Revista de Estudos da Linguagem, Vol 30, Iss 1, Pp 175-208 (2022) (2022)
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The multimodal construction of corporate performance: An analysis of earnings videos
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In: Ibérica, Iss 42, Pp 139-162 (2021) (2021)
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Engaging the online audience in the digital era: A multimodal analysis of engagement strategies in TED talk videos
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In: Ibérica, Iss 42, Pp 33-58 (2021) (2021)
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Projecting action spaces. On the interactional relevance of cesural areas in co-enactments
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In: Open Linguistics, Vol 7, Iss 1, Pp 638-665 (2021) (2021)
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Conectividad, hipermedialidad y multimodalidad: de la cultura digital al espacio escolar
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In: Colombian Applied Linguistics Journal, Vol 22, Iss 2, Pp 202-220 (2020) (2020)
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Singing Corporate Social Responsibility: A Multimodal Analysis of the 2018 Budweiser Super Bowl Commercial
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In: Linguae &. Rivista di Lingue e Culture Moderne, Vol 19, Iss 1, Pp 155-171 (2020) (2020)
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Metaphoric semiosis: a Peircean perspective / Semiose metafórica: uma perspectiva peirceana
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In: Revista de Estudos da Linguagem, Vol 28, Iss 2, Pp 957-980 (2020) (2020)
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Multimodal Metaphors of Interculturereality / Metaforas multimodais da interculturealidade
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In: Revista de Estudos da Linguagem, Vol 28, Iss 2, Pp 917-955 (2020) (2020)
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New concepts, different approaches: tackling e-visibility in research project websites
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In: Revista de Lingüística y Lenguas Aplicadas, Vol 15, Iss 1, Pp 83-98 (2020) (2020)
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Bridging the gap between experts and publics: the role of multimodality in disseminating research in online videos
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In: Ibérica, Vol 37, Pp 167-192 (2019) (2019)
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Modal coherence in specialised discourse: a case study of persuasive oral presentations in business and academia
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In: Ibérica, Vol 37, Pp 87-114 (2019) (2019)
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A multimodal approach to business presentations for the tourism industry: learning communication skills in a master’s programme
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In: Ibérica, Vol 37, Pp 39-64 (2019) (2019)
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A multimodal analysis of spoken medical English in expert-to-expert interaction in TV programmes
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In: Ibérica, Vol 37, Pp 115-140 (2019) (2019)
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Beyond language: a multimodal analysis of success in non-native BusinessEnglish pitches
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In: Ibérica, Vol 37, Pp 65-86 (2019) (2019)
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Abstract:
Most universities now target graduate employability as an indicator of their educational self-efficacy. Undergraduate English-for-Specific-Purposes syllabi also include a number of market-wise soft skills such as presenting and negotiating as learner outcomes. However, ESP assessment remains languagebound. This study follows a quantification approach of the impact of multimodal factors in 140 recorded business pitches and 376 written investor reports. It provides statistical evidence of the impact of non-verbal elements on pitch success, revealing in turn an implicit conflation of non-verbal aspects and soft skills in academic assessment. Further analysis on the start-up valuation (a result of funds raised and equity released, in real-life terms) and their success factors (as justified in investor reports) makes it possible to infer that non-verbal elements are more directly related to pitch success than verbal aspects. A qualitative-quantitative analysis of investor reports confirms the minimal presence of linguistic elements as reasons for investment, and the primary focus on paralinguistic features to explain business decisions, which is the exact opposite to the reasons why ESP raters assign grades. In view of both these findings, it seems empirically evident that the theoretical problem posed by assessment discrepancy is indeed present: target soft-skills cannot be readily measured through grades and, conversely, grades do not necessarily reflect the acquisition of these skills. As a potential remedy, the need for a multimodal rubric-based improved method for assessment is put forward, so as to better align assessment and module targets expectations.
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Keyword:
Business English; evidence-based assessment; Language and Literature; multimodality; non-verbal communication; P; P1-1091; Philology. Linguistics; presentations
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URL: https://doaj.org/article/9fccc93f892646f49d7585fb87438182
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Reference and Multimodality: analysis of the construction of reference in advertisements for vehicles
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In: Signum: Estudos da Linguagem, Vol 22, Iss 1, Pp 159-179 (2019) (2019)
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Genre innovation and multimodal expression in scholarly communication: Video methods articles in experimental biology
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In: Ibérica, Vol 36, Pp 15-42 (2018) (2018)
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Revisiting persuasion in oral academic and professional genres: Towards a methodological framework for Multimodal Discourse Analysis of research dissemination talks
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In: Ibérica, Vol 35, Pp 93-118 (2018) (2018)
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“And this is the view from outside my window”: On text and image interplay in university website blogs
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In: Topics in Linguistics, Vol 18, Iss 2, Pp 81-93 (2017) (2017)
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Multimodality as an Interactional Resource for Classroom Interactional Competence (CIC)
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In: Eurasian Journal of Applied Linguistics, Vol 3, Iss 2, Pp 121-188 (2017) (2017)
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Dictionary Tradition vs. Pictorial Corpora: Which Vocabulary Thematic Fields Should Be Illustrated?
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In: Lexikos, Vol 27, Pp 132-151 (2017) (2017)
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