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Arquitetura de capa dos folhetos de cordel: tradição e modernidade / Cordel leaflets cover architecture: tradition and modernity
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In: Revista de Estudos da Linguagem, Vol 30, Iss 1, Pp 175-208 (2022) (2022)
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The multimodal construction of corporate performance: An analysis of earnings videos
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In: Ibérica, Iss 42, Pp 139-162 (2021) (2021)
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Engaging the online audience in the digital era: A multimodal analysis of engagement strategies in TED talk videos
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In: Ibérica, Iss 42, Pp 33-58 (2021) (2021)
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Projecting action spaces. On the interactional relevance of cesural areas in co-enactments
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In: Open Linguistics, Vol 7, Iss 1, Pp 638-665 (2021) (2021)
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Conectividad, hipermedialidad y multimodalidad: de la cultura digital al espacio escolar
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In: Colombian Applied Linguistics Journal, Vol 22, Iss 2, Pp 202-220 (2020) (2020)
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Singing Corporate Social Responsibility: A Multimodal Analysis of the 2018 Budweiser Super Bowl Commercial
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In: Linguae &. Rivista di Lingue e Culture Moderne, Vol 19, Iss 1, Pp 155-171 (2020) (2020)
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Metaphoric semiosis: a Peircean perspective / Semiose metafórica: uma perspectiva peirceana
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In: Revista de Estudos da Linguagem, Vol 28, Iss 2, Pp 957-980 (2020) (2020)
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Multimodal Metaphors of Interculturereality / Metaforas multimodais da interculturealidade
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In: Revista de Estudos da Linguagem, Vol 28, Iss 2, Pp 917-955 (2020) (2020)
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Abstract:
Abstract: The present paper looks at the interactive construction of multimodal metaphors of interculturereality – a term coined by the author from interculturality and intercorporeality, assuming that intercultural interaction is always an embodied phenomenon, shared among its participants. For this, two videotaped sequences of a group conversation are analyzed drawing upon interaction analysis (Couper-Kuhlen; Selting, 2018). The data was transcribed following the GAT2 (Selting et al., 2011) guidelines, including gesture form annotation, which relied on the system described by Bressem (2013). Gesture function was interpreted drawing on the interactional context and on the system proposed by Kendon (2004) and Bressem and Müller (2013). The results question the validity of the classical conduit metaphor of communication (Reddy, 1979) in the intercultural context and instead propose an embodied approach to the conceptualization of the understanding process among the participants. The analysis also shows that even though the metaphors are multimodal, the metaphoric content is not always evenly distributed among the different modalities (speech, gesture). Apart from that, the metaphorical content is constructed sequentially, referring to preceding metaphors used by the same or different interlocutors and associated with metaphorical blends. Keywords: metaphors; multimodality; interculturality; intercorporeality; migration. Resumo: O presente artigo analisa a construção interativa de metáforas multimodais da interculturealidade – um termo proveniente da interculturalidade e intercorporealidade, assumindo que a interação intercultural é sempre um fenômeno incorporado, compartilhado entre os seus participantes. Para tal, duas sequências gravadas em vídeo de uma conversa em grupo serão analisadas com base na análise da interação (COUPER-KUHLEN; SELTING, 2018). Os dados foram transcritos seguindo as orientações do sistema GAT2 (SELTING et al., 2011), incluindo a anotação da forma gestual, que se baseou no sistema descrito por Bressem (2013). A função dos gestos foi interpretada com base no contexto interacional e no sistema proposto por Kendon (2004) e Bressem e Müller (2013). Os resultados questionam a validade da metáfora clássica do conduto de comunicação (REDDY, 2012) no contexto intercultural e, além disso, propõem uma abordagem corporificada da conceituação do processo de entendimento entre os participantes. A análise também mostra que, embora as metáforas sejam multimodais, o conteúdo metafórico não é sempre uniformemente distribuído entre as diferentes modalidades (fala, gesto). Além disso, o conteúdo metafórico é construído sequencialmente, referindo-se a metáforas anteriores utilizadas pelos mesmos ou diferentes interlocutores e recorrendo a mesclagens metafóricas. Palavras-chave: metáforas; multimodalidade; interculturalidade; intercorporealidade; migração.
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Keyword:
intercorporealidade; intercorporeality; interculturalidade; interculturality; Language and Literature; metáforas; metaphors; migração; migration; multimodalidade; multimodality; P; P1-1091; Philology. Linguistics
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URL: https://doi.org/10.17851/2237-2083.28.2.917-955
https://doaj.org/article/3250633ad75f4ecc97a6ff6e6f2cb999
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| 9 |
New concepts, different approaches: tackling e-visibility in research project websites
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In: Revista de Lingüística y Lenguas Aplicadas, Vol 15, Iss 1, Pp 83-98 (2020) (2020)
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| 10 |
Bridging the gap between experts and publics: the role of multimodality in disseminating research in online videos
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In: Ibérica, Vol 37, Pp 167-192 (2019) (2019)
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Modal coherence in specialised discourse: a case study of persuasive oral presentations in business and academia
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In: Ibérica, Vol 37, Pp 87-114 (2019) (2019)
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A multimodal approach to business presentations for the tourism industry: learning communication skills in a master’s programme
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In: Ibérica, Vol 37, Pp 39-64 (2019) (2019)
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A multimodal analysis of spoken medical English in expert-to-expert interaction in TV programmes
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In: Ibérica, Vol 37, Pp 115-140 (2019) (2019)
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| 14 |
Beyond language: a multimodal analysis of success in non-native BusinessEnglish pitches
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In: Ibérica, Vol 37, Pp 65-86 (2019) (2019)
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Reference and Multimodality: analysis of the construction of reference in advertisements for vehicles
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In: Signum: Estudos da Linguagem, Vol 22, Iss 1, Pp 159-179 (2019) (2019)
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| 16 |
Genre innovation and multimodal expression in scholarly communication: Video methods articles in experimental biology
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In: Ibérica, Vol 36, Pp 15-42 (2018) (2018)
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| 17 |
Revisiting persuasion in oral academic and professional genres: Towards a methodological framework for Multimodal Discourse Analysis of research dissemination talks
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In: Ibérica, Vol 35, Pp 93-118 (2018) (2018)
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| 18 |
“And this is the view from outside my window”: On text and image interplay in university website blogs
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In: Topics in Linguistics, Vol 18, Iss 2, Pp 81-93 (2017) (2017)
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| 19 |
Multimodality as an Interactional Resource for Classroom Interactional Competence (CIC)
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In: Eurasian Journal of Applied Linguistics, Vol 3, Iss 2, Pp 121-188 (2017) (2017)
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| 20 |
Dictionary Tradition vs. Pictorial Corpora: Which Vocabulary Thematic Fields Should Be Illustrated?
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In: Lexikos, Vol 27, Pp 132-151 (2017) (2017)
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