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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Hits 1 – 15 of 15 1 For an intercultural dialogue: semantic evolution of the Kärcher brand name in discourse ; Pour un dialogue interculturel: évolution sémantique du Nom de Marque Kärcher dans le discours Tonti, Michela In: Anales de Filología Francesa; No. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; Núm. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; No 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; 1989-4678 (2021) BASE Show details 2 To blend so as to brand: a study of trademarks and brand names Jelena Danilović Jeremić; Jelena Josijević In: Lexis: Journal in English Lexicology, Vol 14 (2019) (2019) BASE Show details 3 Brand Names in Military English. The link between two worlds Fiano, Carmen; Furiassi, Cristiano; Panajotu, Kosztasz In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 49-63 (2017) BASE Show details 4 A joint linguistic-marketing analysis of brand and product names: the case of Unilever Nacchia, Francesco; Massaro, Vittoria In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 169-186 (2017) BASE Show details 5 Cases of brand name genericization in nautical English Formisano, Virginia; Grimaldi, Agnese Daniela In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 65-79 (2017) BASE Show details 6 Brand Names in Military English: The Link between Two Worlds Carmen, Fiano; Cristiano, Furiassi; Kosztasz, Panajotu. - 2017 BASE Show details 7 You see froot, you think fruit: examining the effectiveness of pseudohomophone priming Baxter, Stacey; Ilicic, Jasmina; Kulczynski, Alicia. - : Emerald Publishing, 2017 BASE Show details 8 Examining children's preference for phonetically manipulated brand names across two English accent groups Baxter, Stacey; Lowrey, Tina M.. - : Elsevier, 2014 Abstract: Replicating Shrum et al. (2012), we demonstrate that individuals display a preference for brand names that contain vowel sounds that connote product attributes. We also illustrate the impact of accent and phonological development on the nature and presence of phonetic symbolism respectively. With no known studies examining the role of accent, it is suggested that this research makes a unique contribution, offering an alternative perspective on current global phonetic symbolism research. Keyword: brand names; children's preference; English; product attributes; vowel sounds URL: http://hdl.handle.net/1959.13/1305446 BASE Hide details 9 La motivation submorphologique de quelques noms de marques et slogans espagnols Grégoire, Michaël In: Echanges linguistiques en Sorbonne ; https://halshs.archives-ouvertes.fr/halshs-00784878 ; Echanges linguistiques en Sorbonne, 2013 (2013) BASE Show details 10 A Morphological Study of Drug Brand Names Williamson, Celina M In: Honors Theses and Capstones (2013) BASE Show details 11 Phonetic symbolism and children's brand name preferences Lowrey, Tina; Baxter, Stacey. - : Emerald Group Publishing, 2011 BASE Show details 12 Branding in China: Alternative Brand StrategiesBranding in China: Global Product Strategy Alternatives Alon, Ilan; Littrell, Romie F.; Chan, Allan K.K. In: Faculty Publications (2010) BASE Show details 13 Lexical Interference in Semantic Processing of Simple Words: Implications for Brand Names Kwortnik, Robert J. Jr.; Hennessey, Judith E.; Bell, Theodore S.. - 2005 BASE Show details 14 Original Article - Confusing brand names: Nightmare of medical profession P. V. Rataboli; A. Garg. - : Medknow Publications and Staff Society of Seth GS Medical College and KEM Hospital, Mumbai, India, 2005 BASE Show details 15 BRANDING IN CHINA: GLOBAL PRODUCT STRATEGY ALTERNATIVES Ilan Alon; Romie F. Littrell; Allan K. K. Chan... In: http://www.aabri.com/OC09manuscripts/OC09002.pdf BASE Show details

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