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For an intercultural dialogue: semantic evolution of the Kärcher brand name in discourse ; Pour un dialogue interculturel: évolution sémantique du Nom de Marque Kärcher dans le discours
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In: Anales de Filología Francesa; No. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; Núm. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; No 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; 1989-4678 (2021)
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To blend so as to brand: a study of trademarks and brand names
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In: Lexis: Journal in English Lexicology, Vol 14 (2019) (2019)
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Brand Names in Military English. The link between two worlds
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 49-63 (2017)
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A joint linguistic-marketing analysis of brand and product names: the case of Unilever
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 169-186 (2017)
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Cases of brand name genericization in nautical English
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 65-79 (2017)
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Brand Names in Military English: The Link between Two Worlds
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You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
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Examining children's preference for phonetically manipulated brand names across two English accent groups
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Abstract:
Replicating Shrum et al. (2012), we demonstrate that individuals display a preference for brand names that contain vowel sounds that connote product attributes. We also illustrate the impact of accent and phonological development on the nature and presence of phonetic symbolism respectively. With no known studies examining the role of accent, it is suggested that this research makes a unique contribution, offering an alternative perspective on current global phonetic symbolism research.
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Keyword:
brand names; children's preference; English; product attributes; vowel sounds
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URL: http://hdl.handle.net/1959.13/1305446
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La motivation submorphologique de quelques noms de marques et slogans espagnols
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In: Echanges linguistiques en Sorbonne ; https://halshs.archives-ouvertes.fr/halshs-00784878 ; Echanges linguistiques en Sorbonne, 2013 (2013)
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A Morphological Study of Drug Brand Names
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In: Honors Theses and Capstones (2013)
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Branding in China: Alternative Brand StrategiesBranding in China: Global Product Strategy Alternatives
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In: Faculty Publications (2010)
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Lexical Interference in Semantic Processing of Simple Words: Implications for Brand Names
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Original Article - Confusing brand names: Nightmare of medical profession
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P. V. Rataboli; A. Garg. - : Medknow Publications and Staff Society of Seth GS Medical College and KEM Hospital, Mumbai, India, 2005
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BRANDING IN CHINA: GLOBAL PRODUCT STRATEGY ALTERNATIVES
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In: http://www.aabri.com/OC09manuscripts/OC09002.pdf
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