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For an intercultural dialogue: semantic evolution of the Kärcher brand name in discourse ; Pour un dialogue interculturel: évolution sémantique du Nom de Marque Kärcher dans le discours
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In: Anales de Filología Francesa; No. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; Núm. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; No 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; 1989-4678 (2021)
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To blend so as to brand: a study of trademarks and brand names
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In: Lexis: Journal in English Lexicology, Vol 14 (2019) (2019)
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Brand Names in Military English. The link between two worlds
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 49-63 (2017)
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A joint linguistic-marketing analysis of brand and product names: the case of Unilever
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 169-186 (2017)
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Cases of brand name genericization in nautical English
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 65-79 (2017)
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Brand Names in Military English: The Link between Two Worlds
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You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
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Examining children's preference for phonetically manipulated brand names across two English accent groups
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| 9 |
La motivation submorphologique de quelques noms de marques et slogans espagnols
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In: Echanges linguistiques en Sorbonne ; https://halshs.archives-ouvertes.fr/halshs-00784878 ; Echanges linguistiques en Sorbonne, 2013 (2013)
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A Morphological Study of Drug Brand Names
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In: Honors Theses and Capstones (2013)
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Branding in China: Alternative Brand StrategiesBranding in China: Global Product Strategy Alternatives
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In: Faculty Publications (2010)
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Lexical Interference in Semantic Processing of Simple Words: Implications for Brand Names
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| 14 |
Original Article - Confusing brand names: Nightmare of medical profession
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P. V. Rataboli; A. Garg. - : Medknow Publications and Staff Society of Seth GS Medical College and KEM Hospital, Mumbai, India, 2005
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Abstract:
OBJECTIVE: India has more than 20,000 registered pharmaceutical manufacturers. Consequently, there is a flood of brand names to choose from. We conducted this study to analyse and sort out the multitudinous brand names thronging the Indian market, and identified those that could create a possible confusion. MATERIALS AND METHODS: Recent issues of drug formularies like Indian Drug Review, Drug Index, and Monthly Index of Medical Specialities-India were checked and all the brand names given were included. Some other brand names that are available with the pharmacists but are not included in these indexes were also included in the study for analysis. OBSERVATIONS: Potentially confusing brand names were sorted out and categorised according to the severity of damage they can cause if misinterpreted by the pharmacist or the patient. Subgroups were made according to the brand name, the generic name, and the manufacturers of the drug. CONCLUSION: Several brand names are strikingly identical, similar looking (orthographic), or similar sounding (phonological). Preventing this possible confusion is not the work of any one person involved. We describe the role of prescribing doctors, dispensing pharmacists, consumer patients, and the manufacturing companies to prevent "wrong prescribing" due to similarities in brand names.
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Keyword:
brand names; confusing; Identical; look-alike; sound-alike
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URL: http://www.bioline.org.br/abstract?id=jp05004
http://hdl.handle.net/1807/6782
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BRANDING IN CHINA: GLOBAL PRODUCT STRATEGY ALTERNATIVES
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In: http://www.aabri.com/OC09manuscripts/OC09002.pdf
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