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ЯЗЫК SMS – ЛИНГВИСТИЧЕСКАЯ НОРМА ИЛИ ЕЕ НАРУШЕНИЕ? ... : SMS LANGUAGE – A LINGUISTIC NORM OR ITS VIOLATION? ...
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LINGUOCULTUROLOGY AS A DISCIPLINE OF LANGUAGE AND CULTURE ...
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DINIY FRAZEOLOGIK BIRLIKLAR MADANIYATLARARO ALOQA VOSITASI SIFATIDA ... : RELIGIOUS PHRASEOLOGICAL UNITS AS A MEANS OF INTERCULTURAL COMMUNICATION ...
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DEVELOPMENT OF LINGUOCULTUROLOGY AND INTERPRETATION OF LANGUAGE AND CULTURE IN MODERN LINGUISTICS ...
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TILSHUNOSLIKDA LINGVOKULTUROLOGIYA FANINING KELIB CHIQISHIGA OID QARASHLAR ... : APPROACHES TO THE ORIGIN OF LINGUCULTUROLOGY IN LINGUISTICS ...
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RACIAL AND CULTURAL COMPETENCE THROUGH THE EYES OF PUBLIC-SCHOOL EDUCATORS
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In: Dissertations (2022)
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Wanji-wanji: The past and future of an Aboriginal travelling song
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In: Research outputs 2022 to 2026 (2022)
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Contributions to a semiotics of religion: the semiosis from sign to meaning
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Emotion Understanding in Bilingual Preschoolers
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In: Behavioral Sciences; Volume 12; Issue 4; Pages: 115 (2022)
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The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin
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In: Sustainability; Volume 14; Issue 3; Pages: 1228 (2022)
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Abstract:
The value of art in persuasion integrates the country’s culture and art according to marketing communication. Our research examined the impact of artistic communication values on customers’ behavior as a sustainable effect on the country of origin by applying two hypotheses. These hypotheses were tested on 689 respondents, mainly from Romania. This marketing communication analysis indicated that persuasion had more value for customers when ethical rhetorical arguments, dialects, poetry, essays, poems, and fairy tales were linked to a country’s culture, such as tradition, national values, and heritage, or were combined with art, such as paintings, sculptures, and music. The results demonstrated that artistic communication influenced consumer behavior positively, having a sustainable effect on the country of origin.
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Keyword:
art; culture; marketing communication; persuasion; sustainability
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URL: https://doi.org/10.3390/su14031228
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XORIJIY TILLARNI O’QITISHDA MADANIYATLARARO MULOQOTNI SHAKLLANTIRISH AHAMIYATI ... : THE IMPORTANCE OF FORMING INTERCULTURAL COMMUNICATION IN FOREIGN LANGUAGE TEACHING ...
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Cyborg werden: Möglichkeitshorizonte in feministischen Theorien und Science Fictions
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Fink, Dagmar. - : transcript Verlag, 2022. : DEU, 2022. : Bielefeld, 2022
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In: Gender Studies ; 291 (2022)
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Physical activity interventions among culturally and linguistically diverse populations : a systematic review
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Child Social Understanding: How Theory of Mind Development is Influenced by Socio-Cultural Factors
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American Culture presence in EFL Textbooks used in Baccalaureate in Spain
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In: Porta Linguarum: revista internacional de didáctica de las lenguas extranjeras, ISSN 1697-7467, Nº. 37, 2022, pags. 47-62 (2022)
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Cultural Differences in Face Recognition and Potential Underlying Mechanisms
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In: ISSN: 1664-1078 ; Frontiers in Psychology ; https://hal.archives-ouvertes.fr/hal-03200061 ; Frontiers in Psychology, Frontiers, 2021, 12, ⟨10.3389/fpsyg.2021.627026⟩ (2021)
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A Polite and Respectful Acceptance —— Implicit Function of Refusal in Chinese from Pedagogical Perspective
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In: Chinese Language Teaching Methodology and Technology (2021)
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Culturally Relevant Pedagogy in Teaching Proficiency through Reading and Storytelling
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In: Chinese Language Teaching Methodology and Technology (2021)
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Distance Learning Experience of Korean American Parents of Children with Developmental Disabilities During the COVID-19 Pandemic
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