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Strategic priorities for the development of sales activities of enterprises ...
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Marketing strategies for sales management of enterprises ...
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Abstract:
The subject of research is marketing strategies for sales management of enterprises. The purpose of the study is to determine marketing strategies for sales management of enterprise. Research methods. The dialectical method of scientific cognition, the method of analysis and synthesis, the comparative method, the method of generalization of data are used in the work. Results of work. The paper outlines seven groups of strategies for the system of marketing strategies for sales management. Marketing strategies of target market management are considered. The expediency of implementation of marketing strategies for sales risk management is determined. Conclusions. The system of marketing strategies of sales management covers seven groups of strategies: business management, target market management, product portfolio management, pricing strategies, sales potential management, sales risk management, sales staff management. As marketing strategies for business management, it is advisable to use market penetration, ...
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Keyword:
competitiveness; customer; enterprise; information; innovations; market; marketing; products; sales; strategies
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URL: https://dx.doi.org/10.5281/zenodo.5909730 https://zenodo.org/record/5909730
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Marketing strategies for sales management of enterprises ...
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Strategic priorities for the development of sales activities of enterprises ...
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Marketing approach to strategic sales management of enterprises ...
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Marketing approach to strategic sales management of enterprises ...
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Formation of financial potential within the strategy of sustainable economic growth of the enterprise ...
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The main directions of improving the methodology of analysis of innovation activity in modern conditions ...
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Strengthening the material and technical base of agricultural enterprises and increasing the efficiency of its implementation ...
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Determining the information flows of the accounting system in terms of strategic management of the enterprise ...
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The main directions of improving the methodology of analysis of innovation activity in modern conditions ...
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Development of accounting as a tool for strategic management of the enterprise in a competitive environment ...
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Development of accounting as a tool for strategic management of the enterprise in a competitive environment ...
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Determining the information flows of the accounting system in terms of strategic management of the enterprise ...
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The economic content of product sales and the process of its regulation ...
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Strengthening the material and technical base of agricultural enterprises and increasing the efficiency of its implementation ...
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