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Strategic priorities for the development of sales activities of enterprises ...
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Marketing strategies for sales management of enterprises ...
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Marketing strategies for sales management of enterprises ...
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Strategic priorities for the development of sales activities of enterprises ...
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Marketing approach to strategic sales management of enterprises ...
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Abstract:
The subject of the study is the marketing approach to strategic sales management of enterprises. The purpose of the study is to determine the strategic marketing management of sales of enterprises. Research methods. The dialectical method of scientific cognition, the method of analysis and synthesis, the comparative method, the method of generalization of data are used in the work. Results of work. The paper defines the concepts of «marketing management» in general and «strategic marketing sales management.» The four main elements of the model of strategic marketing sales management are considered. Possible market segmentation of market strategies are identified. Conclusions. The conceptual basis of strategic marketing sales management is the integration of strategic and marketing approach to sales management. On the one hand, sales management is based on the tools of strategic management (elements of sales management are formed on the basis of the enterprise’s mission, strategic goals of enterprise, ...
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Keyword:
competitiveness; consumer; efficiency; enterprise; information; innovations; market; marketing; sales; strategies
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URL: https://dx.doi.org/10.5281/zenodo.5909698 https://zenodo.org/record/5909698
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Marketing approach to strategic sales management of enterprises ...
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The main directions of improving the methodology of analysis of innovation activity in modern conditions ...
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Determining the information flows of the accounting system in terms of strategic management of the enterprise ...
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The main directions of improving the methodology of analysis of innovation activity in modern conditions ...
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Management of troubled banks by the level of their financial literacy ...
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Management of troubled banks by the level of their financial literacy ...
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Comprehensive assessment of the level of financial stability of the banking system ...
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Development of accounting as a tool for strategic management of the enterprise in a competitive environment ...
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Development of accounting as a tool for strategic management of the enterprise in a competitive environment ...
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Determining the information flows of the accounting system in terms of strategic management of the enterprise ...
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Comprehensive assessment of the level of financial stability of the banking system ...
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The economic content of product sales and the process of its regulation ...
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