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Hits 1 – 8 of 8
1
Marketing strategies for sales management of enterprises ...
MOLNAR, O.S.
;
ANDRIYCHUK, E.S.
;
SALTYKOVA, N.V.
. - : Zenodo, 2022
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2
Marketing strategies for sales management of enterprises ...
MOLNAR, O.S.
;
ANDRIYCHUK, E.S.
;
SALTYKOVA, N.V.
. - : Zenodo, 2022
BASE
Show details
3
An integrated approach to product sales regulation ...
MOLNAR, O.S.
;
VAIHARTEN, V.V.
;
ZAREVA, E.E.
. - : Zenodo, 2021
Abstract:
The subject of the study is an integrated approach to the regulation of product sales. The purpose of the study is to determine the mechanism of regulation of production and marketing activities of enterprises through the application of an integrated approach to industrial management. Research methods. The dialectical method of scientific cognition, the method of analysis and synthesis, the comparative method, the method of generalization of data are used in the work. Results of work. The paper presents the sequence of management changes in the application of an integrated approach to the regulation of production and marketing activities of enterprises. The expediency of application of complex automated enterprise management systems is determined, which will allow to automate all business processes of the enterprise in the complex, combining them into a single information field. Interactive management functions of the «sales cycle» are given. The main components in the structure of the logistics cycle are ...
Keyword:
competitiveness
;
consumer
;
efficiency
;
enterprise
;
information
;
innovations
;
market
;
marketing
;
products
;
sales,
URL:
https://dx.doi.org/10.5281/zenodo.5704601
https://zenodo.org/record/5704601
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4
An integrated approach to product sales regulation ...
MOLNAR, O.S.
;
VAIHARTEN, V.V.
;
ZAREVA, E.E.
. - : Zenodo, 2021
BASE
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5
The main directions of improving the methodology of analysis of innovation activity in modern conditions ...
RYBAKOVA, L.P.
;
YUHAS, E.F.
;
SYMOCHKO, M.I.
. - : Zenodo, 2021
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6
The main directions of improving the methodology of analysis of innovation activity in modern conditions ...
RYBAKOVA, L.P.
;
YUHAS, E.F.
;
SYMOCHKO, M.I.
. - : Zenodo, 2021
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7
The economic content of product sales and the process of its regulation ...
MOLNAR, O.S.
;
BELEN, A.I.
;
CHORNA А.А.
. - : Zenodo, 2021
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8
The economic content of product sales and the process of its regulation ...
MOLNAR, O.S.
;
BELEN, A.I.
;
CHORNA А.А.
. - : Zenodo, 2021
BASE
Show details
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