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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Hits 1 – 20 of 20 1 Strategic priorities for the development of sales activities of enterprises ... MOLNAR, O.S.; MAKOVSKYI І.В.; KASTROVA, M.S.. - : Zenodo, 2022 BASE Show details 2 Marketing strategies for sales management of enterprises ... MOLNAR, O.S.; ANDRIYCHUK, E.S.; SALTYKOVA, N.V.. - : Zenodo, 2022 BASE Show details 3 Marketing strategies for sales management of enterprises ... MOLNAR, O.S.; ANDRIYCHUK, E.S.; SALTYKOVA, N.V.. - : Zenodo, 2022 BASE Show details 4 Strategic priorities for the development of sales activities of enterprises ... MOLNAR, O.S.; MAKOVSKYI І.В.; KASTROVA, M.S.. - : Zenodo, 2022 BASE Show details 5 Marketing approach to strategic sales management of enterprises ... HERZANYCH, V.M.; DURAN, V.I.; FORKOSH, M.O.. - : Zenodo, 2022 BASE Show details 6 Marketing approach to strategic sales management of enterprises ... HERZANYCH, V.M.; DURAN, V.I.; FORKOSH, M.O.. - : Zenodo, 2022 Abstract: The subject of the study is the marketing approach to strategic sales management of enterprises. The purpose of the study is to determine the strategic marketing management of sales of enterprises. Research methods. The dialectical method of scientific cognition, the method of analysis and synthesis, the comparative method, the method of generalization of data are used in the work. Results of work. The paper defines the concepts of «marketing management» in general and «strategic marketing sales management.» The four main elements of the model of strategic marketing sales management are considered. Possible market segmentation of market strategies are identified. Conclusions. The conceptual basis of strategic marketing sales management is the integration of strategic and marketing approach to sales management. On the one hand, sales management is based on the tools of strategic management (elements of sales management are formed on the basis of the enterprise’s mission, strategic goals of enterprise, ... Keyword: competitiveness; consumer; efficiency; enterprise; information; innovations; market; marketing; sales; strategies URL: https://zenodo.org/record/5909699 https://dx.doi.org/10.5281/zenodo.5909699 BASE Hide details 7 An integrated approach to product sales regulation ... MOLNAR, O.S.; VAIHARTEN, V.V.; ZAREVA, E.E.. - : Zenodo, 2021 BASE Show details 8 An integrated approach to product sales regulation ... MOLNAR, O.S.; VAIHARTEN, V.V.; ZAREVA, E.E.. - : Zenodo, 2021 BASE Show details 9 Formation of financial potential within the strategy of sustainable economic growth of the enterprise ... PIDLYPNA, R.P.. - : Zenodo, 2021 BASE Show details 10 The main directions of improving the methodology of analysis of innovation activity in modern conditions ... RYBAKOVA, L.P.; YUHAS, E.F.; SYMOCHKO, M.I.. - : Zenodo, 2021 BASE Show details 11 The main directions of improving the methodology of analysis of innovation activity in modern conditions ... RYBAKOVA, L.P.; YUHAS, E.F.; SYMOCHKO, M.I.. - : Zenodo, 2021 BASE Show details 12 Management of troubled banks by the level of their financial literacy ... HAVRYLKO, P.P.; HUSHTAN, T.V.. - : Zenodo, 2021 BASE Show details 13 Management of troubled banks by the level of their financial literacy ... HAVRYLKO, P.P.; HUSHTAN, T.V.. - : Zenodo, 2021 BASE Show details 14 The economic content of product sales and the process of its regulation ... MOLNAR, O.S.; BELEN, A.I.; CHORNA А.А.. - : Zenodo, 2021 BASE Show details 15 Formation of financial potential within the strategy of sustainable economic growth of the enterprise ... PIDLYPNA, R.P.. - : Zenodo, 2021 BASE Show details 16 The economic content of product sales and the process of its regulation ... MOLNAR, O.S.; BELEN, A.I.; CHORNA А.А.. - : Zenodo, 2021 BASE Show details 17 Activity of trading networks in the market of Ukraine ... DANYLO, S.I.; HUSHTAN, T.V.. - : Zenodo, 2020 BASE Show details 18 Activity of trading networks in the market of Ukraine ... DANYLO, S.I.; HUSHTAN, T.V.. - : Zenodo, 2020 BASE Show details 19 Increasing energy efficiency in the economy of Ukraine ... HAVRYLKO, P.P.; HAVRYLKO, H.P.; HUSHTAN, T.V.. - : Zenodo, 2018 BASE Show details 20 Increasing energy efficiency in the economy of Ukraine ... HAVRYLKO, P.P.; HAVRYLKO, H.P.; HUSHTAN, T.V.. - : Zenodo, 2018 BASE Show details

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