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Marketing strategies for sales management of enterprises ...
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Marketing strategies for sales management of enterprises ...
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Marketing approach to strategic sales management of enterprises ...
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Marketing approach to strategic sales management of enterprises ...
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An integrated approach to product sales regulation ...
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Abstract:
The subject of the study is an integrated approach to the regulation of product sales. The purpose of the study is to determine the mechanism of regulation of production and marketing activities of enterprises through the application of an integrated approach to industrial management. Research methods. The dialectical method of scientific cognition, the method of analysis and synthesis, the comparative method, the method of generalization of data are used in the work. Results of work. The paper presents the sequence of management changes in the application of an integrated approach to the regulation of production and marketing activities of enterprises. The expediency of application of complex automated enterprise management systems is determined, which will allow to automate all business processes of the enterprise in the complex, combining them into a single information field. Interactive management functions of the «sales cycle» are given. The main components in the structure of the logistics cycle are ...
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Keyword:
competitiveness; consumer; efficiency; enterprise; information; market; marketing; products; sales
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URL: https://zenodo.org/record/5704650 https://dx.doi.org/10.5281/zenodo.5704650
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Features of the formation of competitive stability of enterprises of rural green tourism on the principles of marketing ...
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Features of the formation of competitive stability of enterprises of rural green tourism on the principles of marketing ...
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Strategic Analysis of Market Segments Through Self-Organizing ANNs Considering Multiple Attributes
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In: http://www.wseas.us/e-library/conferences/joint2002/452-190.pdf
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