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SEMIOTICAL ASPECTS AND PROCESSES IN AN AUTHOR’S IRONICAL DISCOURSE ... : СЕМИОТИЧЕСКИЕ АСПЕКТЫ И ПРОЦЕССЫ В АВТОРСКОМ ИРОНИЧЕСКОМ ДИСКУРСЕ ...
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MEDIA DISCOURSE AS A SPHERE OF SOCIAL AND COMMUNICATIVE LINGUOSEMIOTIC ACTIVITY OF A HUMAN BEING ...
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MEDIA DISCOURSE AS A SPHERE OF SOCIAL AND COMMUNICATIVE LINGUOSEMIOTIC ACTIVITY OF A HUMAN BEING ...
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Semiotics and religious tourism: appealing to transforming experiences
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Read the Signs: Detecting Early Warning Signals of Interreligious Conflict
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In: Religions; Volume 13; Issue 4; Pages: 329 (2022)
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The Orientalist Semiotics of "Dune": Religious and Historical References within Frank Herbert's Universe
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Jacob, Frank. - : Büchner-Verlag, 2022. : DEU, 2022. : Marburg, 2022
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In: 117 (2022)
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Isotopy as a Tool for the Analysis of Comics in Translation: The Italian 'Rip-Off' of Gilbert Shelton's Freak Brothers
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In: Punctum: International Journal of Semiotics ; 7 ; 2 ; 17-43 (2022)
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Framing right-wing populist satire: the case-study of Ghisberto's cartoons in Italy
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In: Punctum: International Journal of Semiotics ; 6 ; 2 ; 29-55 ; Semiotics of Political Communication (2022)
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Colon + Hyphen + Right Paren: At the Origins of Face Semiotics from Smileys to Memes
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Lexical tectonics: Mapping structural change in patterns of lexification
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In: ISSN: 0721-9067 ; EISSN: 1613-3706 ; Zeitschrift für Sprachwissenschaft ; https://halshs.archives-ouvertes.fr/halshs-03092510 ; Zeitschrift für Sprachwissenschaft, De Gruyter, In press, The future of mapping: New avenues for semantic maps research (2021)
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Sign Language in Light of Mathematics Education:An Exploration Within Semiotic and Embodiment Theories of Learning Mathematics
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In: American Annals of the Deaf, vol 166, iss 3 (2021)
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Le signe et la présence dans Elo, la fille du soleil d'Okoumba-Nkoghé : énonciation, mode d'existence tensive de l'actant
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In: ISSN: 2789-1674 ; Graphies Francophones ; https://hal.archives-ouvertes.fr/hal-03500265 ; Graphies Francophones, 2021 (2021)
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THE ROLE OF DISCOURSE ANALYSIS IN TEACHING FOREIGN LANGUAGES ...
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A SEMIOTIC PERIPHERY THEORY OF INFLUENCE: FOUNDATION AND PRACTICE
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DRAMATIC TRANSACTIONS IN THE DISCOURSE OF ADVERTISING ...
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Abstract:
My paper deals with dramatic transactions (as identified in advertisements), with a special focus on the roles of the Persecutor, the Victim and the Saviour, in different ego states (Parent, Adult and Child). These are present in many circumstances in people’s everyday life and are also used by ad makers in order to influence and seduce the receiver. We use a multidisciplinary methodological approach which combines various fields, such as communication, psychology, psychotherapy, semiotics, rhetoric, transactional analysis and linguistics. We intend to define each of the three statuses, their roles and the mechanisms that govern their dynamics in the discourse of advertising. These are part of a game that triggers the attention and the desire of the receiver towards a certain product or service, which ‘is meant’ to improve his life. In order to determine the most important dramatic transactions in the advertising messages, we will investigate a few printed commercials from the interwar period, published in ...
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Keyword:
advertising; communication; iconotext; semiotics; transactional analysis
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URL: https://zenodo.org/record/5739413 https://dx.doi.org/10.5281/zenodo.5739413
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Affectivité et modalités langagières ... : Affectivity and linguistic modalities ...
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Freak Out the Squares: The Semiotic Production of American Biker Identities and the Preservation of an Abject Sign ...
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