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Experimental evidence on how multilinguals process novel metaphors ...
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On abstraction: decoupling conceptual concreteness and categorical specificity
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In: Cogn Process (2020)
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Bringing metaphors back to the streets: A corpus-based study for the identification and interpretation of rhetorical figures in street art ...
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IL LINGUAGGIO FIGURATO NELLA COMUNICAZIONE MULTIMODALE: IL GENERE PUBBLICITARIO E LA CAMPAGNA SOCIALE ...
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Bolognesi, Marianna. - : RiCOGNIZIONI. Rivista di Lingue e Letterature straniere e Culture moderne, 2019
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Abstract:
This paper outlines and discusses the main findings and the main open issues related to the analysis of figurative language (in particular, metaphor and metonymy) used within the genre of advertising and social campaigns. The issues hereby addressed include: the interaction of linguistic and pictorial elements within these polisemiotic texts and their role in constructing metaphors; the problems related to theoretical models that tackle a single level of analysis, neglecting the ability of these images to evoke multiple layers of abstraction; the role played by metonymy in crossing such layers; the perceived complexity within these constructions; and finally, the identification of a specific type of metaphors, in which different senses are crossed, stimulating the viewer to construct a synesthetic metaphor. Within this complex scenario, it is hereby argued that a cross-disciplinary approach, informed by semiotic as well as by cognitive theories, is arguably more successful in explaining exhaustively the ... : RiCOGNIZIONI. Rivista di Lingue e Letterature straniere e Culture moderne, V. 6 N. 12 (2019) ...
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URL: https://dx.doi.org/10.13135/2384-8987/3510 http://ojs3unito.cineca.it/index.php/ricognizioni/article/view/3510
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How Polysemy Affects Concreteness Ratings: The Case of Metaphor
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IL LESSICO MENTALE BILINGUE E GLI SPAZI SEMANTICI DISTRIBUZIONALI: LE SIMILARITA’ TRA VERBI IN L1, IN L2 E NEI CORPORA ...
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IL LESSICO MENTALE BILINGUE: I LEGAMI SEMANTICI E QUELLI EPISODICI. ...
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IL LESSICO MENTALE BILINGUE: I LEGAMI SEMANTICI E QUELLI EPISODICI.
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In: Studi di glottodidattica; V. 5, N. 1 (2011); 64-71 ; 1970-1861 (2012)
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IL LESSICO MENTALE BILINGUE E GLI SPAZI SEMANTICI DISTRIBUZIONALI: LE SIMILARITA’ TRA VERBI IN L1, IN L2 E NEI CORPORA
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In: Studi di glottodidattica; V. 5, N. 2 (2011); 51-72 ; 1970-1861 (2012)
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