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21
ОСНОВНЫЕ ЭТАПЫ ОСВОЕНИЯ АРКТИЧЕСКИХ ЗОН СЕВЕРО-ЗАПАДНОЙ ЧАСТИ ЗАПАДНОЙ СИБИРИ ... : THE MAIN STAGES OF DEVELOPMENT OF THE ARCTIC ZONES OF THE NORTHWESTERN PART OF WESTERN SIBERIA ...
Колева Галина Юрьевна. - : Научный вестник Ямало-Ненецкого автономного округа, 2019
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22
Barriers of culture, networks, and language in international migration: a review
In: Region: the journal of ERSA ; 5 ; 1 ; 73-89 (2019)
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23
English versions of corporate websites. A linguacultural contrastive study of Germany and Spain
In: Lingue e Linguaggi; Volume 29 (2019) - Special Issue; 225-248 (2019)
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24
Language and visual communication : how multimodality works in intercultural marketing communication
Yang, Ping (R15602). - : U.S., IGI Global, 2019
Abstract: This chapter examines how multimodality works language and visual cues together to achieve effective intercultural marketing communication. Language symbols are used as a primary means of communication in TV and radio. Commercial advertisers never forget to use visual communication to persuade consumers. Customers usually use the combined resources such as language (e.g., spoken and written) and visual cues (e.g., colours and signs) to interpret meanings. Qualitative approach is used in this project. Data including written texts and visual images are collected from many sources and critically analyzed with reference to relevant theories. It is concluded that both language communication and visual communication play their role in advertising and their combined communication power is greater. The research outcomes will help business operators and managers understand how culturally appropriate language and visual communication can promote the advertised services and sell their products, thus achieving business success and customer satisfaction.
Keyword: 200401 - Applied Linguistics and Educational Linguistics; 950201 - Communication Across Languages and Culture; intercultural communication; language and culture; marketing; visual communication
URL: https://doi.org/10.4018/978-1-5225-5778-4.ch002
http://handle.westernsydney.edu.au:8081/1959.7/uws:48044
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25
Explorations of place, communication and conflict : navigating local and global contexts in culturally and linguistically diverse classrooms
D'warte, Jacqueline (R16971). - : Singapore, Palgrave Macmillan, 2019
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26
Vinte anos do Centro de Estudos Galegos na Universidade do Minho (1997-2017): balance e perspectivas de futuro
Bouza, Fernando Groba; Basanta, Noemi; Dono López, Pedro. - : Editorial Complutense, 2019
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27
Enacting Indigenous Language and Cultural Reclamation across Geographies and Positionalities
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28
New Challenges of Anglicisation in the Context of 21st Century Globalization and Their Impact on Higher Education
In: Studies in Literature and Language; Vol 19, No 2 (2019): Studies in Literature and Language; 1-8 ; 1923-1563 ; 1923-1555 (2019)
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29
The challenges of digitally-mediated Italian language and culture development: Engaging the online learner through gamification ...
Bassani, Giorgia; Bezzi, Margherita; Mă, Luca. - : Firenze University Press, 2018
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30
(Еще раз) о перспективах российской лингвокультурологии ...
Викторович Филиппов, Юрий. - : EUT Edizioni Università di Trieste, 2018
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31
Legal Language and EU Integration. The Case of the Western Balkans ...
Čavoški, Aleksandra. - : International Language and Law Association (ILLA), 2018
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32
Europäische Wissensordnung im Schweizer Fremdsprachenunterricht (1961-1990) ; Configuration européenne des savoirs et enseignement des langues étrangères en Suisse (1961-1990)
In: Schweizerische Zeitschrift für Bildungswissenschaften 40 (2018) 1, S. 153-173 (2018)
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33
UNDERSTANDING SEARCHERS’ LANGUAGE SELECTION: CODE-SWITCHING IN ONLINE SEARCHING ...
Wang, Jieyu. - : Maryland Shared Open Access Repository, 2018
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34
From Romanian "soul" to english "heart": dilemmas of cultural and gender representation in translating qualitative data
In: Forum Qualitative Sozialforschung / Forum: Qualitative Social Research ; 19 ; 2 ; 18 (2018)
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35
Tales from the Trobriand Islands of Papua New Guinea: Psycholinguistic and Anthropological Linguistic Analyses of Tales Told by Trobriand Children and Adults
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36
MODERN METHODS AND TECHNOLOGIES FOR DEVELOPING PRE-SERVICE FOREIGN LANGUAGE AND CULTURE TEACHERS’ METHODOLOGICAL COMPETENCE
In: Advanced Education; 2018: Issue 10; 12-20 ; Передовое образование; 2018: ; 12-20 ; Новітня освіта; 2018: ; 2410-8286 ; 2409-3351 (2018)
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37
(Еще раз) о перспективах российской лингвокультурологии ; Russian Lingvokultorologija: Culturul Linguistics or Linguistic Culturology?
Викторович Филиппов, Юрий. - : EUT Edizioni Università di Trieste, 2018
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38
Različiti aspekti kulture u udžbenicima srpskog jezika kao stranog: Sretan put i Učimo srpski 2
Perisic Olja. - : Filozofski fakultet Univerzitet u Novom Sadu, 2018. : country:SRB, 2018. : place:Novi Sad, 2018
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39
'Idioms in the making' and variation in conceptual metaphor
In: Cognitive linguistic studies. - Amsterdam : Benjamins 4 (2017) 1, 63-81
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40
Radical Misconceptions: On The Background And Consequences Of European Ideas About Bushou 部首 ...
Behr, Wolfgang. - : Zenodo, 2017
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