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Hits 1 – 20 of 1.187
1
The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin
Angela Madan; Laura Daniela Rosca; Ionel Dumitru; Andrei Canda
In: Sustainability; Volume 14; Issue 3; Pages: 1228 (2022)
Abstract:
The value of art in persuasion integrates the country’s culture and art according to marketing communication. Our research examined the impact of artistic communication values on customers’ behavior as a sustainable effect on the country of origin by applying two hypotheses. These hypotheses were tested on 689 respondents, mainly from Romania. This marketing communication analysis indicated that persuasion had more value for customers when ethical rhetorical arguments, dialects, poetry, essays, poems, and fairy tales were linked to a country’s culture, such as tradition, national values, and heritage, or were combined with art, such as paintings, sculptures, and music. The results demonstrated that artistic communication influenced consumer behavior positively, having a sustainable effect on the country of origin.
Keyword:
art
;
culture
;
marketing communication
;
persuasion
;
sustainability
URL:
https://doi.org/10.3390/su14031228
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2
Transitivity and Evaluation in American and Spanish Parliamentary discourse: the 2015 State of the Union Address in the US vs. the 2015 State of the Nation Address in Spain
Cabrejas Peñuelas, Ana Belén
In: Cabrejas-Peñuelas, A.B.(2022). Transitivity and Evaluation in American and Spanish Parliamentary discourse: the 2015 State of the Union Address in the US vs. the 2015 State of the Nation Address in Spain. Critical Discourse Studies (2022)
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3
THE INFLUENCE OF LINGUISTIC STYLE: A MATCHED-GUISE EXPERIMENT ASSESSING THE EFFECTS OF SOURCE ACCENT, ARGUMENT QUALITY, AND ISSUE INVOLVEMENT ON PERSUASION
Goatley-Soan, Sean
In: Theses and Dissertations--Communication (2022)
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4
МОТИВАЦИОННЫЕ ОСОБЕННОСТИ РЕКЛАМНОГО ТЕКСТА ... : MOTIVATIONAL FEATURES OF AN ADVERTISING TEXT ...
Пономарёва, И.В.
;
Иванова, Е.А.
. - : ИП Соколова М.В., 2021
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5
СРЕДСТВА РЕЧЕВОГО ВОЗДЕЙСТВИЯ В ПРЕДВЫБОРНОЙ РЕЧИ Д. ТРАМПА ... : MEANS OF PERSUASION IN THE ELECTION SPEECH OF DONALD TRUMP ...
Коваленко, Г.Ф.
;
Карасева, Р.С.
;
Винокурова, Т.Н.
. - : ИП Соколова М.В., 2021
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6
Walka na słowa – analiza sloganów wyborczych z kampanii do Sejmu i Senatu z 2019 roku ...
Guziak, Albert
. - : Zenodo, 2021
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7
Walka na słowa – analiza sloganów wyborczych z kampanii do Sejmu i Senatu z 2019 roku ...
Guziak, Albert
. - : Zenodo, 2021
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8
Cultural Variance in Reception and Interpretation of Social Media COVID-19 Disinformation in French-Speaking Regions
Brian Hughes; Kesa White; Jennifer West; Meili Criezis; Cindy Zhou; Sarah Bartholomew
In: International Journal of Environmental Research and Public Health; Volume 18; Issue 23; Pages: 12624 (2021)
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9
Persuasion Strategies in Misinformation-containing Weibo Posts
Chen, Sijing
;
Xiao, Lu
;
Mao, Jin
. - : iSchools, 2021
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10
Can figures persuade? Zeugma as a figure of persuasion in Latin
Short, WM
. - : Cambridge University Press/Classical Association, 2021
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11
La comprensión de la persuasión en niños y niñas de 6 a 12 años ; Understanding of persuasion in children from 6 to 12 years old
Mayoral, María
;
Linero, María José
;
Barajas, Carmen
. - : Asociación INFAD, 2021. : Universidad de Extremadura, 2021
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12
Warning, or Manipulating in Pandemic Times? A Critical and Contrastive Analysis of Official Discourse Through the English and Spanish News
Orts, María Ángeles
;
Vargas-Sierra, Chelo
. - : Springer Nature, 2021
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13
Persuasion strategies in Joe Biden's political discourse ; Стратегії аргументації в політичному дискурсі Джо Байдена
Ананко, Тетяна
In: MESSENGER of Kyiv National Linguistic University. Series Philology; Vol. 24 No. 1 (2021); 9-15 ; ВІСНИК Київського національного лінгвістичного університету. Серія Філологія; Том 24 № 1 (2021); 9-15 ; 2415-7333 ; 2311-0821 ; 10.32589/2311-0821.1. (2021)
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14
La cortesía lingüística en el discurso político ; Linguistic politeness in political speech
Escribano Hernández, Asunción
. - : Edicions i Publicacions de la Universitat de Lleida, 2021
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15
Babel and Babble in Benjamin and Burke
McCormick, Samuel
;
Peters, John Durham
In: communication +1 (2021)
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16
Emotionalisation of contemporary media discourse: A research agenda
Franco Zappettini
;
Douglas Mark Ponton
;
Tatiana V. Larina
In: Russian Journal of Linguistics, Vol 25, Iss 3, Pp 586-610 (2021) (2021)
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17
Emergent impoliteness and persuasive emotionality in Polish media discourses
Barbara Lewandowska-Tomaszczyk
;
Piotr Pęzik
In: Russian Journal of Linguistics, Vol 25, Iss 3, Pp 685-704 (2021) (2021)
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18
Metaphor, metonymy and evaluation as political devices in American and Spanish parliamentary political discourse
Ana Belén Cabrejas Peñuelas
In: Ibérica, Vol 40, Iss 1, Pp 75-100 (2021) (2021)
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19
Cheap talk with coarse understanding
Hagenbach, Jeanne
;
Koessler, Frédéric
In: ISSN: 0899-8256 ; EISSN: 1090-2473 ; Games and Economic Behavior ; https://halshs.archives-ouvertes.fr/halshs-02972755 ; Games and Economic Behavior, Elsevier, 2020, 124, pp.105-121. ⟨10.1016/j.geb.2020.07.015⟩ (2020)
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20
How can metaphors communicate arguments?
Macagno, Fabrizio
. - 2020
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