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1
The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin
In: Sustainability; Volume 14; Issue 3; Pages: 1228 (2022)
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2
Transitivity and Evaluation in American and Spanish Parliamentary discourse: the 2015 State of the Union Address in the US vs. the 2015 State of the Nation Address in Spain
In: Cabrejas-Peñuelas, A.B.(2022). Transitivity and Evaluation in American and Spanish Parliamentary discourse: the 2015 State of the Union Address in the US vs. the 2015 State of the Nation Address in Spain. Critical Discourse Studies (2022)
Abstract: The present study explores the interplay of evaluation and transitivity in an American and Spanish parliamentary debate by President Obama and PM Rajoy aiming at legitimizing their actions and at convincing candidates to vote for them in the upcoming elections. A further objective is to investigate whether the transitivity and appraisal analyses illustrate the politicians’ ideological positions. Within the general framework of Systemic Functional Linguistics (SFL), we use the results obtained for Appraisal following Martin and White’s appraisal scheme [Cabrejas-Peñuelas, A. B. (2020). Metaphor, metonymy and evaluation as political devices in American and Spanish parliamentary political discourse. Ibérica, 40, 75–99] and add a study of the interplay with transitivity [Halliday, M. A. K., & Matthiessen, C. M. I. M. (2014). Halliday’s introduction to functional grammar. Routledge]. The results reveal that both politicians used transitivity differently: Obama used mental desiderative processes for expressing desires and showed the active role of ‘us’ to bring about positive changes. In contrast, Rajoy preferred relational, verbal and existential processes. These contribute to his particular picture of reality, which is ideological in nature. Also, the results show that evaluation and transitivity were used as an ideological tool for persuasion and legitimization of the politicians’ economic decisions.
Keyword: evaluation; parliamentary speech; persuasion; political language; political speech; Transitivity; UNESCO::LINGÜÍSTICA
URL: https://hdl.handle.net/10550/81847
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3
THE INFLUENCE OF LINGUISTIC STYLE: A MATCHED-GUISE EXPERIMENT ASSESSING THE EFFECTS OF SOURCE ACCENT, ARGUMENT QUALITY, AND ISSUE INVOLVEMENT ON PERSUASION
In: Theses and Dissertations--Communication (2022)
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МОТИВАЦИОННЫЕ ОСОБЕННОСТИ РЕКЛАМНОГО ТЕКСТА ... : MOTIVATIONAL FEATURES OF AN ADVERTISING TEXT ...
Пономарёва, И.В.; Иванова, Е.А.. - : ИП Соколова М.В., 2021
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СРЕДСТВА РЕЧЕВОГО ВОЗДЕЙСТВИЯ В ПРЕДВЫБОРНОЙ РЕЧИ Д. ТРАМПА ... : MEANS OF PERSUASION IN THE ELECTION SPEECH OF DONALD TRUMP ...
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6
Walka na słowa – analiza sloganów wyborczych z kampanii do Sejmu i Senatu z 2019 roku ...
Guziak, Albert. - : Zenodo, 2021
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7
Walka na słowa – analiza sloganów wyborczych z kampanii do Sejmu i Senatu z 2019 roku ...
Guziak, Albert. - : Zenodo, 2021
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8
Cultural Variance in Reception and Interpretation of Social Media COVID-19 Disinformation in French-Speaking Regions
In: International Journal of Environmental Research and Public Health; Volume 18; Issue 23; Pages: 12624 (2021)
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9
Persuasion Strategies in Misinformation-containing Weibo Posts
Chen, Sijing; Xiao, Lu; Mao, Jin. - : iSchools, 2021
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10
Can figures persuade? Zeugma as a figure of persuasion in Latin
Short, WM. - : Cambridge University Press/Classical Association, 2021
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11
La comprensión de la persuasión en niños y niñas de 6 a 12 años ; Understanding of persuasion in children from 6 to 12 years old
Mayoral, María; Linero, María José; Barajas, Carmen. - : Asociación INFAD, 2021. : Universidad de Extremadura, 2021
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12
Warning, or Manipulating in Pandemic Times? A Critical and Contrastive Analysis of Official Discourse Through the English and Spanish News
Orts, María Ángeles; Vargas-Sierra, Chelo. - : Springer Nature, 2021
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13
Persuasion strategies in Joe Biden's political discourse ; Стратегії аргументації в політичному дискурсі Джо Байдена
In: MESSENGER of Kyiv National Linguistic University. Series Philology; Vol. 24 No. 1 (2021); 9-15 ; ВІСНИК Київського національного лінгвістичного університету. Серія Філологія; Том 24 № 1 (2021); 9-15 ; 2415-7333 ; 2311-0821 ; 10.32589/2311-0821.1. (2021)
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14
La cortesía lingüística en el discurso político ; Linguistic politeness in political speech
Escribano Hernández, Asunción. - : Edicions i Publicacions de la Universitat de Lleida, 2021
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15
Babel and Babble in Benjamin and Burke
In: communication +1 (2021)
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16
Emotionalisation of contemporary media discourse: A research agenda
In: Russian Journal of Linguistics, Vol 25, Iss 3, Pp 586-610 (2021) (2021)
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17
Emergent impoliteness and persuasive emotionality in Polish media discourses
In: Russian Journal of Linguistics, Vol 25, Iss 3, Pp 685-704 (2021) (2021)
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18
Metaphor, metonymy and evaluation as political devices in American and Spanish parliamentary political discourse
In: Ibérica, Vol 40, Iss 1, Pp 75-100 (2021) (2021)
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19
Cheap talk with coarse understanding
In: ISSN: 0899-8256 ; EISSN: 1090-2473 ; Games and Economic Behavior ; https://halshs.archives-ouvertes.fr/halshs-02972755 ; Games and Economic Behavior, Elsevier, 2020, 124, pp.105-121. ⟨10.1016/j.geb.2020.07.015⟩ (2020)
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20
How can metaphors communicate arguments?
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