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A Cognitive, Socio-semiotic, Linguistic, and Discursive Approach to Popularisation Strategies in Infographics
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Abstract:
Information graphics or infographics are multimodal discursive spaces created by the combination of data and information visualisation, typography and colour. As effective forms of information communication and popularisation, infographics are frequently used by international organisations and government bodies as a means of popularising complex topics linked to health, food safety, politics, business and the environment. In this paper, Ciuccarelli’s 2012 concept of the visual macroscope is adopted as an interpretative lens on a small corpus of infographics from the World Health Organisation, together with the tools of socio-semiotic, linguistic and discursive analysis, applied in a bottom-up approach. From a socio-semiotic perspective, it is seen that layout, pictorials, colour, typography and the order of information combine to make the Ideal and the Real (Kress, van Leeuwen 1996) stand out; from a linguistic and discursive point of view, thematic organisation interacts with pictorial organisation to make salient information emerge; lexical repetition, unmarked declaratives, and constant theme enact the strategy of explanation, frequently used in popularisation discourse.
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Keyword:
Infographics; Settore L-LIN/12 - LINGUA E TRADUZIONE - LINGUA INGLESE
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URL: http://hdl.handle.net/10807/140472
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Reflections on a small word: the position of “also” in learner language
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Understanding the subtleties of EU legal language: the contribution of Corpus Linguistics and Corpus-based Translation Studies to university courses of Legal English
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EMI – A Tool for the Internationalisation of Higher Education
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Murphy, Amanda Clare (orcid:0000-0001-9366-5105); Costa, Francesca (orcid:0000-0002-5478-9575). - : Educatt Università Cattolica del Sacro Cuore, 2017. : country:ITA, 2017. : place:Milano, 2017
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Potential phonetic and phonological traps for Italian speakers of English
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"Who has eaten of the pot knows the taste of the broth" In praise of monolingual English dictionaries
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Corpus Analysis of EU documents
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Murphy, Amanda Clare (orcid:0000-0001-9366-5105). - : Blackwell Publishing Ltd., 2013. : country:GBR, 2013. : place:Oxford, 2013
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On “true” portraits of Letters to Shareholders – and the importance of phraseological analysis
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N-grams in comparable specialized corpora. Perspectives on phraseology, translation and pedagogy
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4-grams in comparable specialized corpora: perspectives on phraseology, translation, and pedagogy.
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Editorials and Opinion Articles in the CorDis corpus: a transversal study
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Murphy, Amanda Clare (orcid:0000-0001-9366-5105). - : Routledge, 2009. : country:GBR, 2009. : place:London, 2009
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4-grams in comparable specialized corpora: perspectives on phraseology, translation, and pedagogy
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Descriptive translation studies and the use of corpora: investigating mediation universals
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Evaluating in an Intercultural Context: the Delicate Ground of Multinational Audit Reports
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Lexico-grammatical markers of attribution in English and Italian: a corpus-based study
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A hidden or unobserved presence? Impersonal evaluative structures in English and Italian and their wake
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Murphy, Amanda Clare (orcid:0000-0001-9366-5105). - : Peter Lang, 2004. : country:CHE, 2004. : place:Bern, 2004
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'Naturalness is to text what grammatical correctness is to sentences': a corpus-driven perspective
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