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Dataset for "Swearing Expressions by Main Male and Female Characters in Night School Movie" ...
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Data and R codes for analyses on the spatial construal of TIME in Indonesian language and co-speech gestures ...
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Data and R codes for analyses on the spatial construal of TIME in Indonesian language and co-speech gestures ...
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Rapport et Bilan Scientifique - 2e Symposium sur la Politique Linguistique Familiale 2021
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In: https://hal-inalco.archives-ouvertes.fr/hal-03525635 ; [Rapport de recherche] INALCO, Sorbonne Paris-Cité (SPC). 2022 (2022)
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Invective Gaze - Das digitale Bild und die Kultur der Beschämung
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In: 99 ; Edition Medienwissenschaft ; 206 (2022)
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Spanish heritage speaker comprehension and production of the obligatory subjunctive
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Semiotic Labors of Personalization: Enacting the modern subject in an American yoga school
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I love you: Normativity, power, and romance in metalinguistic commentary
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Keshav, Aris. - : eScholarship, University of California, 2021
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Hipsters and Drunks, Tourists and Locals: Calle Lo�za as a Site of Ideological Contestation
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Parachuting into Private Christian Schools: The Educational Experiences of International High School Students at US Parochial Schools
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I love you: Normativity, power, and romance in metalinguistic commentary
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Keshav, Aris. - : eScholarship, University of California, 2021
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Producing Prosperity: Language and the Labor of Development in India’s Western Himalayas
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Language Ideologies and the Intercultural Universities in Mexico: San Felipe del Progreso and Ixhuatlán de Madero
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Toward a Multisensorial Semiotic Linguistics: Embodied Affect and Mediatization in Transnational Korean Popular Culture
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Jugando con los yanquis: Latin American stories, structural barriers, and colonial difference in Major League Baseball
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Hipsters and Drunks, Tourists and Locals: Calle Lo�za as a Site of Ideological Contestation
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ЛИНГВИСТИЧЕСКИЕ И ЭКСТРАЛИНГВИСТИЧЕСКИЕ СВОЙСТВА ВИРУСНОЙ РЕКЛАМЫ ... : LINGUISTIC AND EXTRALINGUISTIC PROPERTIES OF VIRAL ADVERTISING ...
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И.А. Юрина. - : Мир науки, культуры, образования, 2021
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Abstract:
Статья посвящена комплексному исследованию особенностей лингвистических и экстралингвистических характеристик вирусной рекламы. Работа имеет междисциплинарный характер, находясь на стыке социолингвистики, когнитивной лингвистики и теории коммуникации. В статье проанализированы концептуальные основы вирусной рекламы как одной из разновидностей коммуникации «из уст в уста», рассмотрены особенности такой коммуникации, обусловленные спецификой среды, аудитории и способов распространения сообщений. Исследованы лингвистические свойства вирусных рекламных сообщений, их вневербальная составляющая. Обосновывается необходимость использования инструментария когнитивной лингвистики и социолингвистики для изучения запросов и потребностей целевой аудитории и последующего создания эффективной вирусной рекламы. Приводится пример проведенного автором социолингвистического исследования. ... : The article is a comprehensive study of the linguistic and extralinguistic characteristics of viral advertising. The work has an interdisciplinary character, being at the intersection of sociolinguistics, cognitive linguistics and communication theory. The article analyzes the conceptual foundations of viral advertising as one of the types of word-of-mouth communication, and considers the features of such communication due to the specifics of the environment, audience, and ways of spreading messages. The linguistic properties of viral advertising messages and their non-verbal component are considered. The article substantiates the need to use the tools of cognitive linguistics and sociolinguistics to study the requests and needs of the target audience and then create effective viral advertising. An example of a sociolinguistic study conducted by the author is given. ...
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Keyword:
cognitive linguistics; sociolinguistics; viral advertising; word-of-mouth communication; вирусная реклама; когнитивная лингвистика; коммуникация «из уст в уста»; социолингвистика
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URL: https://dx.doi.org/10.24412/1991-5497-2021-388-552-554 https://cyberleninka.ru/article/n/lingvisticheskie-i-ekstralingvisticheskie-svoystva-virusnoy-reklamy
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Indicadores de Transitividad en el Input en Español de Hogares Monolingües de Buenos Aires y Bilingües de Chaco: El Caso del Sistema Pronominal ...
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