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Invective Gaze - Das digitale Bild und die Kultur der Beschämung
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In: 99 ; Edition Medienwissenschaft ; 206 (2022)
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The Revised Quadrant System for the Categorization of Internet Memes ...
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The Revised Quadrant System for the Categorization of Internet Memes ...
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Is There Such a Thing as Science-Related Populism? An Essay on Anti-Science Sentiments and Ideologies
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In: 6 (2021)
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Instrumentierte Öffentlichkeit: Skizze für einen soziologischen Öffentlichkeitsbegriff
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In: 1-2021 ; TUTS - Working Papers ; 34 (2021)
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Gendergerechte Wissenschaftssprache? Eine empirische Untersuchung des wissenschaftlichen Sprachgebrauchs im Kontext von Deutsch als Fremdsprache
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In: 179 (2021)
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Promoting Intercultural Understanding, Connectedness, and Belonging: An Independent Evaluation of Together for Humanity Programs
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A rationale for unanimity in committees
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In: SP II 2017-308 ; Discussion Papers / Wissenschaftszentrum Berlin für Sozialforschung, Forschungsschwerpunkt Markt und Entscheidung, Abteilung Ökonomik des Wandels ; 41 (2020)
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Aufbruch ins Unversicherbare: Zum Katastrophendiskurs der Gegenwart
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In: Sozialtheorie ; 454 (2020)
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Thumb Culture: The Meaning of Mobile Phones for Society
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In: Kultur- und Medientheorie ; 296 (2020)
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Integration durch Kommunikation (in einer digitalen Gesellschaft): Jahrbuch der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft 2019
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In: Jahrbuch der Publizistik- und Kommunikationswissenschaft ; 187 (2020)
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Totalitarian Communication: Hierarchies, Codes and Messages
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In: Kultur- und Medientheorie ; 316 (2020)
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Daumenkultur: Das Mobiltelefon in der Gesellschaft
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In: Kultur- und Medientheorie ; 348 (2020)
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Affekt Macht Netz: Auf dem Weg zu einer Sozialtheorie der Digitalen Gesellschaft
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In: 22 ; Digitale Gesellschaft ; 358 (2020)
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From the Global to the Everyday: Anti-Globalization Metaphors in Trump's and Salvini's Political Language
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In: 24 ; Global Cooperation Research Papers ; 42 (2020)
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Abstract:
In this paper, we ask how exactly right-wing populists make anti-globalization appealing. We follow the growing interest in the ambivalent features of populist language and performances by suggesting a methodological framework around narratives, metaphors, and emotions. We argue that right-wing populists skillfully present abstract phenomena of globalization and translate them to individual experiences of ‘ordinary people’. Metaphors play a crucial role in populist storytelling as they make sense of a complex reality through imagery. They mobilize collective emotions and reach a wider audience through a high degree of linguistic adaptability and normative ambiguity. We demonstrate these narrative operations using two recent cases of ‘successful’ right-wing populist, anti-globalization storytelling, which build on strong metaphors. One is the metaphor of the ‘House’, used by former Italian Deputy Prime Minister and Interior Minister Matteo Salvini, and the other is U.S. President Donald Trump’s metaphor of ‘The Wall’. We argue that these metaphors are used to create an inside/outside distinction that externalizes threats which are possibly internal (e.g. drug consumption) to a polity (e.g. external drug abuse or organized crime) but can be blamed on globalization through the use of metaphors. What is more, metaphors can be utilized to construct a crisis, which in turn makes it possible for populists to adopt the savior-role of an energetic hero, who alone is able to resolve the supposed crisis.
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Keyword:
(Anti-)Globalization; 10500; Anthropologie; criticism of globalization; Elections; Globalisierungskritik; Kommunikationssoziologie; language usage; Metapher; metaphor; migration; Narrative Analysis; Political Culture; Political Process; political right; Political science; Political Sociology; politics; Politik; Politikwissenschaft; politische Kultur; politische Rechte; politische Soziologie; politische Willensbildung; populism; Populismus; Populist Storytelling; Sociolinguistics; Sociology & anthropology; Sociology of Communication; Sociology of Language; Soziolinguistik; Soziologie; Sprachgebrauch; Sprachsoziologie
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URL: https://www.ssoar.info/ssoar/handle/document/67311 http://nbn-resolving.org/urn:nbn:de:0168-ssoar-67311-2 https://doi.org/10.14282/2198-0411-GCRP-24
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The Spatial Dimension of Insurgent-Civilian Relations: Routinised Insurgent Space
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In: 44 ; PRIF Working Papers ; 35 (2019)
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Beyond Filter Bubbles and Echo Chambers: The Integrative Potential of the Internet
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In: 5 ; Digital Communication Research ; 246 (2019)
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