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Un imam « connecté » au Sénégal. Auto-entrepreneuriat religieux et stratégie « agendatique »
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In: Communication & langages, N 205, 3, 2020-08-31, pp.35-55 (2020)
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Abstract:
Depuis novembre 2018, les publications Facebook de l’imam Ahmadou Makhtar Kanté agitent une partie de la société sénégalaise et les milieux médiatiques et religieux. À travers ses posts, l’imam commente l’actualité et alimente des polémiques sur des sujets aussi variés que l’orientation sexuelle d’un chanteur populaire, le rôle des femmes dans la société, l’influence française dans la politique sénégalaise ou l’inauguration d’une nouvelle mosquée de la confrérie mouride à Dakar. Agissant en auto-entrepreneur médiatique, son usage des réseaux socionumériques lui permet d’influencer l’agenda médiatique du Sénégal. Notre contribution propose de caractériser la forme de communication particulière et la stratégie « agendatique » employée par celui que nous nommons « l’imam 2.0 ». ; Since November 2018, Imam Ahmadou Makhtar Kanté’s Facebook publications have been agitating part of Senegalese society, the media, and religious circles. With his posts, the imam deliberately creates controversies on subjects as varied as the sexual orientation of a popular singer, the role of women in society, French influence in Senegalese politics, or the inauguration of a new mosque of the Mouride brotherhood in Dakar. Acting as a one-person “auto-entrepreneur”, his use of social media allows him to influence Senegal’s media agenda.Our contribution proposes to characterize the particular form of communication and the “agendatic” strategy used by this “Imam 2.0.” ; Desde noviembre 2018, las publicaciones Facebook del imam Ahmadou Makhtar Kanté agitan una parte de la sociedad senegalesa y los medios de comunicación y religiosos. A través de sus entradas, el imam comenta la actualidad y mantiene las polémicas sobre temas tan diversos como la orientación sexual de un cantante famoso, el papel desempeñado por las mujeres en la sociedad, la influencia francesa en la política senegalesa, o la inauguración de una nueva mezquita de la cofradía muridí en Dakar. Obra como un auto-emprendedor mediático, su utilización de las redes sociales en Internet le permite influir en la agenda mediática de Senegal. Nuestra contribución propone caracterizar la forma de comunicación específica y la estrategia “de agenda” empleada por aquel que nombramos “el imam 2.0.”
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Keyword:
agendatic strategy; Facebook; imam Kanté; médias sociaux; Senegal; Sénégal; social media; stratégie agendatique
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URL: https://doi.org/10.3917/comla1.205.0035 https://www.cairn.info/article.php?ID_ARTICLE=COMLA1_205_0035
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82 |
Le discours transgressif dans la musique urbaine en Afrique de l’Ouest
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In: Communication & langages, N 205, 3, 2020-08-31, pp.77-93 (2020)
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Twitter Post Messages (138.070 pcs) related to Dow Jones Index and (34.632 pcs) related to Istanbul Stock Exchange. ...
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Twitter Post Messages (138.070 pcs) related to Dow Jones Index and (34.632 pcs) related to Istanbul Stock Exchange. ...
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Investigating the Change of Petroleum and Geology Context for the Term "Data" by Text Analysis of Bibliographic Corpus from OnePetro and WoS in 2008-2009 and 20018-2019 ...
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Investigating the Change of Petroleum and Geology Context for the Term "Data" by Text Analysis of Bibliographic Corpus from OnePetro and WoS in 2008-2009 and 20018-2019 ...
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96 |
Beyond Filter Bubbles and Echo Chambers: The Integrative Potential of the Internet
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In: 5 ; Digital Communication Research ; 246 (2019)
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97 |
Social Media and English Learning Investment Among Brazilian Millennials
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Using Social Media in the Language Arts Classroom to Enhance Motivation and Engagement of Reading in Middle School Students
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99 |
‘Crimes of passion’ or ‘horrific murders’? A corpus-based Critical Discourse Analysis of reporting on domestic and non-domestic violence in The Sydney Morning Herald and The Daily Telegraph.
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L'agir documentaire, une politique du détail. À partir du cas de #SoyonsHumains
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In: Communication & langages, N 199, 1, 2019-05-02, pp.91-113 (2019)
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