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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 3 4 5 6 7 8 9...34 Hits 81 – 100 of 665 81 As funções dos tipos textuais no interior do gênero discurso de propaganda The functions of the textual types in the gender advertising speech Waldivia Maria de Jesus In: Revista Brasileira de Linguística Aplicada, Vol 10, Iss 3, Pp 539-553 (2010) (2010) Abstract: Este artigo propõe refletir acerca do ensino de leitura e escrita pela abordagem de gêneros, com foco nas funções que os tipos textuais desempenham no interior do gênero discurso de propaganda. Reflete-se sobre problemas que envolvem a conceitualização de gênero textual / gênero de discurso, tipos textuais / formas textuais, com ênfase na definição de gênero mais adequada ao ensino. O corpus desses estudos constitui-se de uma peça publicitária veiculada no jornal Folha de S. Paulo. E as reflexões se ancoram no Funcionalismo (HALLIDAY, 1985), na Semântica Pragmática (VAN DIJK, 1978) e na Análise do Discurso (MAINGUENEAU, 2002). This article proposes a reflection about the teaching of reading and writing on the genre approach, focusing on the function that textual types play within the genre advertising discourse. It reflects on issues surrounding the conceptualization of textual genre / discourse genre, textual types / textual forms, observing the most appropriate definition of genre to teach mother language. The studied corpus is constituted by an advertising piece published in Folha de S. Paulo. And the reflections rest on the Functionalism (HALLIDAY, 1985), on the Semantic Pragmatic (VAN DIJK, 1979), on the Discourse Analysis (MAINGUENEAU, 2002). Keyword: construção de sentido; construction of meaning; discourse effectiveness; eficácia do discurso; Ensino; função da linguagem; language function; P1-1091; Philology. Linguistics; Teaching URL: https://doi.org/10.1590/S1984-63982010000300003 https://doaj.org/article/2415a8c2986840cd9c8855e68f3b5ca6 BASE Hide details 82 Lingüística y fenomelogía : (fundamento poético del lenguaje) Domínguez Rey, Antonio. - Madrid : Verbum, 2009 BLLDB UB Frankfurt Linguistik Show details 83 "Der Güter Gefährlichstes" : die Sprache: Ursprung, Struktur und übende Erfahrung Krüger, Manfred. - Stuttgart : Verl. Freies Geistesleben, 2009 BLLDB UB Frankfurt Linguistik Show details 84 Karl Bühler, précurseur de la pragmatique contemporaine Persyn-Vialard, Sandrine In: Nouveaux cahiers d'allemand. - Nancy : Univ. 27 (2009) 2, 123-132 BLLDB Show details 85 "Desvio de linguagem": descaminho científico Thamos, Márcio In: Alfa. - São Paulo : UNESP 53 (2009) 1, 99-106 BLLDB Show details 86 Opyt klassifikacii funkcij jazyka Kiklevič, Aleksandr Konstantinovič In: Matica Srpska <Novi Sad>. Zbornik Matice Srpske za filologiju i lingvistiku . - Novi Sad : Matica 52 (2009) 1, 87-106 BLLDB Show details 87 The enduring spoken word : [comment on D. W. Oard: "Unlocking the potential of the spoken word", 26 September 2008, p.1787] Dingemanse, Mark; Oard, Douglas W. (Komm.) In: Science. - Washington, DC : AAAS, American Assoc. for the Advancement of Science 323 (2009) 5917, 1010-1011 BLLDB Show details 88 O stile lingvističeskoj teorii: R. O. Jakobson i V. V. Vinogradov o poėtičeskoj funkcii jazyka Zoljan, Suren T. In: Voprosy jazykoznanija. - Minneapolis, MN : East View Information Services (2009) 1, 3-8 BLLDB Show details 89 Alle Sprachwissenschaft ist Textlinguistik Wolf, Norbert Richard In: Russkaja germanistika. - Moskva : Izdatel'stvo "Flinta" 5 (2009), 223-234 BLLDB Show details 90 E narratione grammatica Simone, Raffaele In: Allegoria. - Palermo : Palumbo 21 (2009) 59, 9-26 BLLDB Show details 91 Functional Representation of Living and Nonliving Domains across the Cerebral Hemispheres: A Combined Event-related Potential/Transcranial Magnetic Stimulation Study Fuggetta, G; Rizzo, S; Pobric, G... In: J COGNITIVE NEUROSCI , 21 (2) 403 - 414. (2009) (2009) BASE Show details 92 Anterior temporal lobe connectivity correlates with functional outcome after aphasic stroke Warren, JE; Crinion, JT; Ralph, MAL... In: BRAIN , 132 3428 - 3442. (2009) (2009) BASE Show details 93 The myth of Mars and Venus Cameron, Deborah. - Oxford [u.a.] : Oxford Univ. Press, 2008 UB Frankfurt Linguistik Show details 94 Language creativity and the poetic function: a response to Swann and Maybin (2007) Widdowson, H. G. In: Applied linguistics. - Oxford : Oxford Univ. Press 29 (2008) 3, 503-508 BLLDB OLC Linguistik Show details 95 The functions of silence Ephratt, Michal In: Journal of pragmatics. - Amsterdam [u.a.] : Elsevier 40 (2008) 11, 1909-1938 BLLDB OLC Linguistik Show details 96 Aesthetic responses and the ʹcloudinessʹ of language: is there an aesthetic function of language? Rastall, Paul In: La linguistique. - Paris : Pr. Univ. de France 44 (2008) 1, 103-131 BLLDB Show details 97 L' indicazione della realtà : teoria dei segni e della conoscenza in Karl Bühler Cattaruzza, Serena. - Milano [u.a.] : Mimesis, 2008 BLLDB UB Frankfurt Linguistik Show details 98 Applied linguistics, analysis and translation practice Paciocco, Adua Elizabeth In: Traduttologia. - Pescara : Tracce 3 (2007-2008) 1-2(=5-6), 101-114 BLLDB Show details 99 Funkcje mowy a intencjonalność wypowiedzi Porayski-Pomsta, Józef In: Poradnik je̜zykowy. - Warszawa : Towarzystwo Kultury Jȩzyka Dom Wydawniczy Elipsa (2008) 656, 10-22 BLLDB Show details 100 Wann ist ein Gehirn intelligent? : Intelligenz erfordert eine Großhirnrinde - so hieß es bisher ; doch Vögel besitzen ein anderes Gehirn und sind trotzdem klug ; was also bestimmt den Verstand des Menschen? Güntürkün, Onur In: Spektrum der Wissenschaft. - Heidelberg : Spektrum-der-Wiss.-Verl.-Ges. (2008) 11, 124-132 BLLDB Show details Page: 1 2 3 4 5 6 7 8 9...34

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