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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 3 4 5 6 7 8...186 Hits 61 – 80 of 3.706 61 THE RELATION BETWEEN GRAMMAR AND DISCOURSE ; A RELAÇÃO ENTRE GRAMÁTICA E DISCURSO SAPARAS, Marcelo; IKEDA, Sumiko Nishitani In: Intercâmbio. Revista do Programa de Estudos Pós-Graduados em Linguística Aplicada e Estudos da Linguagem. ISSN 2237-759X; v. 43 (2020) ; 2237-759X ; 1413-4055 (2020) BASE Show details 62 A relação metonímia-metáfora e a persuasão implícita em memes multimodais / The metonym-metaphor relationship and the implicit persuasion in multimodal memes Sumiko Nishitani Ikeda; Leila Cristina Silva; Marcelo Saparas In: Revista de Estudos da Linguagem, Vol 28, Iss 3, Pp 1421-1459 (2020) (2020) Abstract: Resumo: O objetivo deste artigo é o exame crítico da persuasão implícita e sua ocorrência em memes multimodais que circulam pelo Facebook, tendo como foco a relação entre metonímia e metáfora. A persuasão tende a ser altamente implícita e a evitar a linguagem atitudinal normalmente associada ao significado interpessoal, dependendo em grande parte do frame, ou seja, do sistema de valores compartilhados. Esse é o fenômeno que caracteriza a metonímia, um tropo que, sendo indicial, informa somente parte da mensagem, dependendo do receptor para a complementação da informação. Nesse sentido, tem sido aceito que as metáforas conceituais podem ser casos especiais da interação conceitual com a metonímia, a qual propicia a contiguidade entre o texto e o frame do leitor. Com base nessa relação, o meme, apesar de sua diminuta extensão, pode promover a persuasão do leitor. A pesquisa tem o apoio da Gramática Visual Sociossemiótica e da Linguística Sistêmico-Funcional e responde às seguintes perguntas: (a) Como é feita a persuasão implícita em memes verbo-visuais? (b) Qual é o papel da metonímia e da metáfora nesse processo? (c) Como pode a Linguística Sistêmico-Funcional por meio da transitividade e da avaliatividade contribuir no processo persuasivo dos memes? Os resultados mostram que a persuasão implícita em memes é feita graças a escolhas lexicogramaticais, as metonimizações, motivadas pela metáfora conceptual, que não só permeia e domina todo o meme, mas também forma a espinha dorsal da sua estrutura argumentativa. Palavras-chave: meme multimodal; persuasão implícita; metonímia; metáfora; Linguística Sistêmico-Funcional; Gramática Visual Sociossemiótica. Abstract: The objective of this paper is to critically examine implicit persuasion and its occurrence in multimodal memes circulating on Facebook, focusing on the metaphor-metonymy relationship. Persuasion tends to occur mostly implicitly, avoiding evaluative language related with interpersonal meanings. Thus it depends on notions such as frame, which allows addressees to infer hidden message contents. This phenomenon commonly occurs in metonymies, tropes that for being indexical inform only part of reality, and depend on the receiver for the complementation of the information they carry. In this sense, the idea that conceptual metaphors can be special cases of their conceptual interaction with metonymies that provide contiguity between the text and the reader’s frame has been accepted. On the basis of this relationship, memes, despite their small extent, can promote persuasion. The research is based on Sociosemiotic Visual Grammar and Systemic-Functional Linguistics and answers the following questions: (a) How does implicit persuasion occur in verb-visual memes? (b) What is the role of metonymies and metaphors in such process? (c) How can Systemic Functional Linguistics by means of transitivity and appraisal contribute to the persuasive process of memes? The results show that the implicit persuasion in memes is made thanks to lexicogramatical choices, metonymizations, motivated by conceptual metaphors, which not only permeates and dominates the whole meme, but also forms the backbone of its argumentative structure. Keywords: multimodal meme; implicit persuasion; metonymy; metaphor; Systemic Functional Linguistics; Sociosemiotic Visual Grammar. Keyword: gramática visual sociossemiótica; implicit persuasion; Language and Literature; linguística sistêmico-funcional; meme multimodal; metáfora; metaphor; metonímia; metonymy; multimodal meme; P; P1-1091; persuasão implícita; Philology. Linguistics; sociosemiotic visual grammar; systemic functional linguistics URL: https://doi.org/10.17851/2237-2083.28.3.1421-1459 https://doaj.org/article/748c1dc1920b499d981e54bde0a7229a BASE Hide details 63 Current approaches to syntax : a comparative handbook Kertész, András (Herausgeber); Moravcsik, Edith A. (Herausgeber); Rákosi, Csilla (Herausgeber). - Berlin : De Gruyter Mouton, 2019 UB Frankfurt Linguistik Show details 64 Lexical-functional grammar : an introduction Börjars, Kersti; Nordlinger, Rachel; Sadler, Louisa. - Cambridge, United Kingdom : Cambridge University Pres, 2019 BLLDB UB Frankfurt Linguistik Show details 65 The Oxford reference guide to lexical functional grammar Lowe, John J.; Dalrymple, Mary; Mycock, Louise. - Oxford, United Kingdom : Oxford University Press, 2019 BLLDB UB Frankfurt Linguistik Show details 66 Current approaches to syntax : a comparative handbook Kertész, András (Herausgeber); Moravcsik, Edith A. (Herausgeber); Rákosi, Csilla (Herausgeber). - Boston : De Gruyter Mouton, 2019 BLLDB UB Frankfurt Linguistik Show details 67 The Cambridge handbook of systemic functional linguistics Thompson, Geoff (Herausgeber); Fontaine, Lise (Herausgeber); Schönthal, David (Herausgeber). - Cambridge : Cambridge University Press, 2019 BLLDB UB Frankfurt Linguistik Show details 68 The Cambridge handbook of systemic functional linguistics Thompson, Geoff. - Cambridge, United Kingdom ; New York, NY ; Melbourne ; New Delhi ; Singapore : Cambridge University Press, 2019 Leibniz-Zentrum Allgemeine Sprachwissenschaft Show details 69 The decline of the 'deontic NCI' construction in Late Modern English : towards a radically usage-based perspective on constructional attrition Noël, Dirk In: Cognitive linguistic studies. - Amsterdam : Benjamins 6 (2019) 1, 22-57 BLLDB Show details 70 Entrenchment and persistence in language change: the Spanish past subjunctive Rosemeyer, Malte; Schwenter, Scott In: Corpus linguistics and linguistic theory. - Berlin ; New York : Mouton de Gruyter 15 (2019) 1, 167-204 BLLDB Show details 71 Gabriela Rykalová: Das Partizip im Deutschen. Ostrava: X-Media, 2017 Pelka, Daniela In: Zeitschrift für Dialektologie und Linguistik. - Stuttgart : Steiner 85 (2018) 3, 368-372 BLLDB Show details 72 Verb phrase external arguments in Mande: New evidence for obligatory extraposition Nikitina, Tatiana In: ISSN: 0167-806X ; EISSN: 1573-0859 ; Natural Language and Linguistic Theory ; https://halshs.archives-ouvertes.fr/halshs-01870547 ; Natural Language and Linguistic Theory, Springer Verlag, 2019, ⟨10.1007/s11049-018-9417-0⟩ (2019) BASE Show details 73 The Oxford handbook of modality and mood Auwera, Johan van der (Herausgeber); Nuyts, Jan (Herausgeber). - Oxford : Oxford University Press, 2019 BLLDB UB Frankfurt Linguistik Show details 74 A cognitive-functional approach to the order of adjectives in the English noun phrase Davidse, Kristin; Breban, Tine In: Linguistics. - Berlin [u.a.] : Mouton de Gruyter 57 (2019) 2, 327-371 BLLDB Show details 75 Clarence Green: Patterns and developments in the English clause systems. Singapore: Springer Nature Singapore, 2017 Jia, Yanli In: Journal of linguistics. - London [u.a.] : Cambridge Univ. Press 55 (2019) 1, 224-229 BLLDB Show details 76 Linear vs. hierarchical: two accounts of premodification in the "of"-binominal noun phrase Wolde, Elnora ten In: Linguistics. - Berlin [u.a.] : Mouton de Gruyter 57 (2019) 2, 283-326 BLLDB Show details 77 The more data, the better: a usage-based account of the English comparative correlative construction Hoffmann, Thomas; Horsch, Jakob; Brunner, Thomas In: Cognitive linguistics. - Berlin ; Boston, Mass. : de Gruyter Mouton 30 (2019) 1, 1-36 BLLDB Show details 78 Nadav Sabar: Lexical meaning as a testable hypothesis. Amsterdam: John Benjamins Publishing Company, 2018 Col, Gilles In: Société de linguistique de Paris. Bulletin de la Société de Linguistique de Paris. - Paris ; Louvain : Peeters 114 (2019) 2, 95-98 BLLDB Show details 79 Kan vi la være å restrukturere "la være"? Lødrup, Helge In: Norsk lingvistisk tidsskrift. - Oslo : Novus Forl. 37 (2019) 1, 59-76 BLLDB Show details 80 The Presentation of Voices, Evidence, and Participant Roles in Austrian Courts: A Case Study on a Record of Court Proceedings ... Marko, Karoline. - : International Language and Law Association (ILLA), 2019 BASE Show details Page: 1 2 3 4 5 6 7 8...186

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