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Discourse Networks and Dual Screening: Analyzing Roles, Content and Motivations in Political Twitter Conversations
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In: Politics and Governance ; 8 ; 2 ; 311-325 ; Policy Debates and Discourse Network Analysis (2021)
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Abstract:
The increasing relevance of social networking platforms is accompanied by a growing number of studies using digital trace data. However, most studies still lack further understanding of the data-generating process. This analytical gap can be directly attributed to the prevalence of quantitative approaches, as only qualitative work is able to generate these insights. The broad methodological toolset of Discourse Network Analysis addresses this shortcoming as it combines both qualitative and quantitative approaches. The present study therefore employs Discourse Network Analysis in order to (1) determine different user groups’ varying role as senders and recipients of targeted online conversations, (2) identify and compare Twitter users’ (simultaneous) reference to different forms of conversational Twitter content, and to (3) asses the motivation of @message authors to direct particular tweets at particular user groups. To this end, this study analyzes @messages during the BBC program 'Question Time' on 2nd of June 2017 - the final media encounter of Prime Minister Theresa May and Jeremy Corbyn in the context of the 2017 UK election campaign. We draw on the theoretical background of Maarten Hajer's discourse coalitions approach in order to investigate the preconditions for the formation of discourse coalitions in new and emerging virtual discourse arenas. Thus, our work not only mirrors the focus in existing literature on Twitter usage during high-profile political media events, but also emphasizes Twitter's unique features for interactive exchange. This article identifies different forms of meta-talk and policy issues, which vary in both their general popularity with Twitter users as well as their interconnectedness. Furthermore, our analysis uncovers the motivation behind the decisions of @message authors to send particular @messages to certain groups of Twitter users. Finally, we could establish that media events only temporarily affect the topical foci of @message authors.
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Keyword:
data capture; Datengewinnung; discourse; Diskurs; election campaign; Elections; electronic Media; elektronische Medien; Great Britain; Großbritannien; Interactive; interaktive; Jeremy Corbyn; journalism; Journalismus,Verlagswesen; media event; Medienereignis; Meinungsbildung; network analysis; Netzwerkanalyse; News media; online media; Online-Medien; opinion formation; political campaigns; political communication; Political Culture; political opinion; Political Process; Political science; Political Sociology; Politikwissenschaft; politische Kommunikation; politische Kultur; politische Meinung; politische Soziologie; politische Willensbildung; publishing; Publizistische Medien; social network; soziales Netzwerk; Theresa May; TV debate; Twitter; Wahlkampf
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URL: https://doi.org/10.17645/pag.v8i2.2573 https://www.ssoar.info/ssoar/handle/document/71795 https://www.cogitatiopress.com/politicsandgovernance/article/view/2573
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22 |
Interactive Audio Pens, Home Literacy Activities and Emergent Literacy Skills
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In: Diskurs Kindheits- und Jugendforschung / Discourse. Journal of Childhood and Adolescence Research ; 13 ; 3 ; 337-349 (2020)
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23 |
Grüne Sonnen: Poetik und Politik der Fantasy am Medium Videospiel
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In: 9 ; Cinepoetics ; XIII, 422 (2020)
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24 |
Social Anomia against the Backdrop of Misinformation/ Disinformation: a Cognitive Approach to the Multivalent Data in Cyberspace
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In: Journal of Cyberspace Studies ; 4 ; 1 ; 65-68 (2020)
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25 |
Integration durch digitale Urbanität? Die Digitale Stadt als Forschungsfeld der Kommunikationswissenschaft
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In: Integration durch Kommunikation (in einer digitalen Gesellschaft): Jahrbuch der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft 2019 ; Jahrbuch der Publizistik- und Kommunikationswissenschaft ; 167-177 (2020)
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26 |
Configuring the older non-user: between research, policy and practice of digital exclusion
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In: Social Inclusion ; 8 ; 2 ; 233-243 ; Digital inclusion across the globe: what is being done to tackle digital inequities? (2020)
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27 |
The Necessity and Importance of Incorporating Media and Information Literacy into Holistic Metaliteracy
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In: Journal of Cyberspace Studies ; 4 ; 1 ; 69-75 (2020)
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28 |
Affekt Macht Netz: Auf dem Weg zu einer Sozialtheorie der Digitalen Gesellschaft
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In: 22 ; Digitale Gesellschaft ; 358 (2020)
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29 |
Audience-based indicators for news media performance: a conceptual framework and findings from Germany
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In: Media and Communication ; 8 ; 3 ; 293-303 ; Media performance in times of media change (2020)
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30 |
Semantic stability in social tagging streams
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In: Proceedings of the 23rd International Conference on World Wide Web 2014 ; 735-746 ; International Conference on World Wide Web (WWW'14) ; 23 (2020)
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32 |
Self-Efficacy in Multimodal Narrative Educational Activities: Explorative Study in a Multicultural and Multilingual Italian Primary School
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In: Media and Communication ; 7 ; 2 ; 148-159 ; Critical Perspectives on Digital Literacies: Creating a Path Forward (2019)
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33 |
AMEND: open source and data-driven oversight of water quality in New England
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In: Media and Communication ; 7 ; 3 ; 91-103 ; civic organizations in an age of distrust (2019)
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34 |
Factors Influencing Social Media Usage in the US
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In: Journal of Cyberspace Studies ; 3 ; 1 ; 5-22 (2019)
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35 |
Women through the glass ceiling: gender asymmetries in Wikipedia
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In: EPJ Data Science ; 5 ; 1-24 (2019)
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36 |
Beyond Filter Bubbles and Echo Chambers: The Integrative Potential of the Internet
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In: 5 ; Digital Communication Research ; 246 (2019)
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37 |
"If It's on the Internet It Must Be Right": an Interview With Myanmar ICT for Development Organisation on the Use of the Internet and Social Media in Myanmar
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In: ASEAS - Austrian Journal of South-East Asian Studies ; 9 ; 2 ; 301-310 ; New Media (2019)
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38 |
Scenario as a tool for critical thinking: climate change awareness and denial as a case study
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In: ESSACHESS - Journal for Communication Studies ; 11 ; 2 ; 67-84 ; Critical thinking - inside out: public discourse and everyday life (2019)
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39 |
Empowering English Language Learners through Digital Literacies: Research, Complexities, and Implications
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In: Media and Communication ; 7 ; 2 ; 128-136 ; Critical Perspectives on Digital Literacies: Creating a Path Forward (2019)
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40 |
A Psychoanalytic Reading of Cyberspace: Problematizing the Digitalization of Oedipus Complex and the Dialectic of Subjectivity and Castration in the Cyberspace
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In: Journal of Cyberspace Studies ; 3 ; 1 ; 43-58 (2019)
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