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Η παρουσίαση της ελληνικής εκπροσώπησης στους Ολυμπιακούς Αγώνες του Τόκιο (2020) από ιστοσελίδες (ή ιστοτόπους) αθλητικού περιεχομένου ...
Ξανθιώτης, Γεώργιος Ιωάννη. - : Aristotle University of Thessaloniki, 2022
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2
The Orientalist Semiotics of "Dune": Religious and Historical References within Frank Herbert's Universe
Jacob, Frank. - : Büchner-Verlag, 2022. : DEU, 2022. : Marburg, 2022
In: 117 (2022)
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3
Werbung und Identität im multikulturellen Raum: Der Werbediskurs in Luxemburg; ein kommunikationswissenschaftlicher Beitrag
Reddeker, Sebastian. - : transcript Verlag, 2022. : DEU, 2022. : Bielefeld, 2022
In: 18 ; Literalität und Liminalität ; 320 (2022)
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4
Das Spiel der Anderen: die Entwicklung der Berichterstattung zu Frauenfußball-Großturnieren seit der WM 2011 in Deutschland
In: FZG - Freiburger Zeitschrift für GeschlechterStudien ; 22 ; 1 ; 49-63 (2022)
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5
"Geil dabei zu sein" - Livestreams als Kommunikationsmittel rechtsextremer Proteste
In: ZRex - Zeitschrift für Rechtsextremismusforschung ; 2 ; 1 ; 72-90 (2022)
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6
Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic
In: Media and Communication ; 10 ; 1 ; 286-296 ; New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations (2022)
Abstract: The growth and popularization of sports betting have led to the emergence of a new type of influencer: Tipsters, people and betting houses who influence and advise through social networks on the bets they consider most profitable. Both agents are also content-generating, forming a particular ecosystem with a specific narrative. The research examines the narratives of both the personal and betting houses profiles that make up the category of tipsters and their impact on younger generations. It also takes an in-depth look at the content and languages used by tipsters on social media and what determines their success in terms of followers and interactions. The period and place analyzed is the year 2020 in Spain, because it allows observing the differences between the periods of free transit and the quarantine period caused by Covid-19. The selection of the studied profiles is based on the five most recommended profiles, according to 10 rankings in the sports betting sector. The results show how the tipsters’ narrative was adapted to the context of the pandemic to maintain interest during the quarantine and not lose its influence towards millennials and centennials. Especially relevant is the period after the quarantine, with long periods of stay at home by young people, where the narrative has iconic, symbolic, and linguistic elements typical of war periods.
Keyword: centennial generation; electronic Media; elektronische Medien; gambling; generation Z; Glücksspiel; Impact Research; Interactive; interaktive; journalism; Journalismus,Verlagswesen; millennial generation; News media; online media; Online-Medien; pandemic; publishing; Publizistische Medien; Recipient Research; Rezipientenforschung; social network; soziales Netzwerk; tipsters; Twitter; Wirkungsforschung
URL: https://www.ssoar.info/ssoar/handle/document/77860
https://www.cogitatiopress.com/mediaandcommunication/article/view/4777
https://doi.org/10.17645/mac.v10i1.4777
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7
Issue Spatiality: A Conceptual Framework for the Role of Space in Public Discourses
In: Media and Communication ; 9 ; 3 ; 5-15 ; Spaces, Places, and Geographies of Public Spheres (2022)
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8
Communication and Feminist New Materialism: Methodologies to understand the continuum between matter and discourse
In: FZG - Freiburger Zeitschrift für GeschlechterStudien ; 24 ; 1 ; 55-70 ; Der Ort des Politischen in den Critical Feminist Materialisms (2022)
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9
Invective Gaze - Das digitale Bild und die Kultur der Beschämung
In: 99 ; Edition Medienwissenschaft ; 206 (2022)
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10
The Engagement Imperative: Experiences of Communication Practitioners' Brand Work in the Music Industry
In: Media and Communication ; 10 ; 1 ; 66-76 ; New Forms of Media Work and Its Organizational and Institutional Conditions (2022)
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11
Gegen die Öffentlichkeit: Alternative Nachrichtenmedien im deutschsprachigen Raum
Schwaiger, Lisa. - : transcript Verlag, 2022. : DEU, 2022. : Bielefeld, 2022
In: 46 ; Digitale Gesellschaft ; 327 (2022)
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12
Transit Zones, Locales, and Locations: How Digital Annotations Affect Communication in Public Places
In: Media and Communication ; 9 ; 3 ; 39-49 ; Spaces, Places, and Geographies of Public Spheres (2022)
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13
Relational Communication Spaces: Infrastructures and Discursive Practices
In: Media and Communication ; 9 ; 3 ; 28-39 ; Spaces, Places, and Geographies of Public Spheres (2022)
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14
Constructive Aggression? Multiple Roles of Aggressive Content in Political Discourse on Russian YouTube
In: Media and Communication ; 9 ; 1 ; 181-194 ; Dark Participation in Online Communication: The World of the Wicked Web (2022)
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15
The Role of Media and Communication in Reducing Uncertainty During the Syria War
In: Media and Communication ; 9 ; 4 ; 297-308 ; Ten Years after the Arab Uprisings: Beyond Media and Liberation (2022)
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16
Structures of the Public Sphere: Contested Spaces as Assembled Interfaces
In: Media and Communication ; 9 ; 3 ; 16-27 ; Spaces, Places, and Geographies of Public Spheres (2022)
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17
Online Networks and Subjective Well‐Being: The Effect of "Big Five Personality Traits"
In: Social Inclusion ; 9 ; 4 ; 399-412 ; In Good Company? Personal Relationships, Network Embeddedness, and Social Inclusion (2022)
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18
ProPublica's Data Journalism: How Multidisciplinary Teams and Hybrid Profiles Create Impactful Data Stories
In: Media and Communication ; 10 ; 1 ; 5-15 ; New Forms of Media Work and Its Organizational and Institutional Conditions (2022)
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Amjambo Africa! (January 2022)
In: Amjambo Africa! (2022)
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20
Live Text Coverage of Political Events : Combining Content and Corpus-based Discourse Analysis
Werner, Valentin; Michael, Hendrik. - : Otto-Friedrich-Universität, 2022. : Bamberg, 2022
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