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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Hits 1 – 1 of 1 1 The new breed of business journalism for niche global news: The case of Bloomberg News Machin, David; Niblock, Sarah. - : Taylor & Francis, 2010 Abstract: News providers such as Bloomberg’s multiplatform service and innumerable business-to-business magazines are flourishing despite the hugely challenging economic climate for journalism. They are catering for a new type of global audience that demands a different editorial strategy. Rather than writing news for local markets they produce for a global professional readership. This paper interrogates the nature of this global news style through linguistic analysis, supported by interviews with journalists. The paper raises questions about the continued efficacy of ‘‘traditional’’ models of journalism practice and notions of audience. Keyword: H Social Sciences (General) URL: http://orca.cf.ac.uk/7077/ BASE Hide details

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