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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 Hits 1 – 20 of 21 1 A cross-cultural study of English and Chinese online platform reviews: a genre-based view Zhu, Yunxia; Ma, Laikun; Jiang, Ruochen. - : Sage, 2019 BASE Show details 2 Effective persuasion of international business sales letters: an emic-etic perspective Zhu, Yunxia; Hildebrandt, Herbert W.. - : Springer, 2013 BASE Show details 3 A cross-cultural analysis of English and Chinese business faxes: a genre perspective Zhu, Yunxia. - : Asociacion Europea de Lenguas para Fines Especificos, 2013 BASE Show details 4 A cross-cultural analysis of English and Chinese business faxes: A genre perspective Zhu, Yunxia In: Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN 1139-7241, Nº. 26, 2013 (Ejemplar dedicado a: Comunicación intercultural e internacional en el mundo de los negocios), pags. 35-54 (2013) BASE Show details 5 Legitimating a Chinese takeover of an Australian iconic firm: revisiting models of media discourse of legitimacy McKenna, Bernard; Zhu, Yunxia In: Discourse & society. - London [u.a.] : Sage 23 (2012) 5, 525-552 BLLDB OLC Linguistik Show details 6 Legitimating a Chinese takeover of an Australian iconic firm: revisiting models of media discourse of legitimacy Zhu, Yunxia; McKenna, Bernard. - : Sage Publications, 2012 BASE Show details 7 Building intercultural alliances: a study of moves and strategies in initial business negotiation meetings Zhu, Yunxia In: Text & talk. - Berlin [u.a.] : Mouton de Gruyter 31 (2011) 1, 101-125 BLLDB OLC Linguistik Show details 8 Building intercultural alliances: a study of moves and strategies in initial business negotiation meetings Zhu, Yunxia. - : De Gruyter Mouton, 2011 BASE Show details 9 The handbook of business discourse Zhu, Yunxia; Gerritsen, Marinel; Chew, Chye Lay Grace. - Edinburgh : Edinburgh Univ. Press, 2009 BLLDB UB Frankfurt Linguistik Show details 10 New Zealand and Chinese managers' reflections on language use in business settings: implications for intercultural communication Zhu, Yunxia In: Language and intercultural communication. - Abingdon : Routledge 8 (2008) 1, 50-68 BLLDB OLC Linguistik Show details 11 From cultural adaptation to cross-cultural discursive competence Zhu, Yunxia In: Discourse & communication. - Los Angeles [u.a.] : Sage 2 (2008) 2, 185-204 BLLDB Show details 12 Some Philosophical Underpinnings for Communication: Western and Eastern Foundations as Seen in Commonplace Principles Hildebrandt, Herbert W.. - 2007 Abstract: Concepts of the "Topoi," later segued into Commonplaces (linguistic collections, sources for arguments), mutated from the Aristotelian et.al. cognitive searches for truth into a broader concept. That seminal cognitive basis, over the years, became a disparate and free-flowing collection of humanistic and theological thoughts useful in written or oral communication, regardless of the professional genre, including the world of commerce. Such an assertion is more relevant to Western rhetorical underpinnings than Eastern rhetorical precepts, primarily the Chinese, who did not employ Western terminology but used similar underlying themes, often grounded in Confucian philosophy. Gutenberg’s movable type, a main causality, allowed hundreds of collections and communication prescriptions to appear: for amplifying thoughts, for professional and personal use, for self gratification, for use in the schools, for the emerging professions, and for the common man. Today ancient rhetorical underpinnings are evident in all communication genre. ; http://deepblue.lib.umich.edu/bitstream/2027.42/55353/1/1093-Hildebrandt.pdf Keyword: Business; Commonplaces; Communication; Communication history; Economics; History; Law; Western/Asian communication URL: https://hdl.handle.net/2027.42/55353 BASE Hide details 13 Understanding sociocognitive space of written discourse : implications for teaching business writing to Chinese students Zhu, Yunxia In: International review of applied linguistics in language teaching. - Berlin : de Gruyter 44 (2006) 3, 265-285 BLLDB OLC Linguistik Show details 14 Understanding sociocognitive space of written discourse: Implications for teaching business writing to Chinese students Zhu, Yunxia In: International review of applied linguistics in language teaching. - Berlin : de Gruyter 44 (2006) 3, 265 OLC Linguistik Show details 15 Understanding sociocognitive space of written discourse: Implications for teaching business writing to Chinese students Zhu, Yunxia. - : De Gruyter Mouton, 2006 BASE Show details 16 Written communication across cultures. A sociocognitive perspective on business genres Zhu, Yunxia. - Amsterdam / Philadelphia : John Benjamins, 2005 IDS Bibliografie zur Gesprächsforschung 17 Written communication across cultures : a sociocognitive perspective on business genres Zhu, Yunxia. - Amsterdam [u.a.] : John Benjamins, 2005 BLLDB UB Frankfurt Linguistik Show details 18 Effective communication in Chinese business fax writing Zhu, Yunxia In: Asian business discourse(s). - Bern [u.a.] : Lang (2005), 103-120 BLLDB Show details 19 Structural moves reflected in English and Chinese sales letters Zhu, Yunxia In: Discourse studies. - London [u.a.] : Sage 2 (2000) 4, 473-496 OLC Linguistik Show details 20 An analysis of structural moves in Chinese sales letters Zhu, Yunxia In: Text. - Berlin [u.a.] : Mouton de Gruyter 17 (1997) 4, 543-566 OLC Linguistik Show details Page: 1 2

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